Digital Manager of Organic Search & AI Optimization

About the Firm

Dunham & Jones is the largest Texas criminal defense firm representing clients across the state  for over 35 years. We are hiring a Digital Manager of Organic Search & AI Optimization to assist the firm with its organic visibility across traditional search, local search, and generative AI platforms.

This is an in-person position based in our Austin office.

What you'll do

Organic Search & Local Visibility

•      Own SEO strategy and execution across the firm’s website and all city, county, and practice-area landing pages.

•      Build and defend rankings for high-intent local searches.

•      Manage and optimize Google Business Profiles across every firm location, including reviews, categories, service areas, photos, Q&A, and posting cadence.

•      Maintain citation accuracy and profile quality across legal directories and review platforms (Google, Avvo, Justia, FindLaw, Martindale-Hubbell, Yelp, and similar).

•      Oversee technical SEO health: site architecture, internal linking, page speed and Core Web Vitals, schema markup (LegalService, Attorney, FAQ, Review), crawlability, and indexation.

AI Search & Generative Discovery

•     Measure and improve the firm’s visibility inside AI-driven discovery channels — Google AI Overviews, ChatGPT, Perplexity, Gemini, and emerging assistants.

•      Structure content, entity data, and citations so the firm is retrievable and quotable by large language models.

•      Monitor AI-generated answers and correct inaccurate or reputationally damaging representations at the source.

•      Analyze social and community signals (Reddit, YouTube, TikTok, forums), feed AI answers and search results.

•      Evaluate, implement, and administer AI tools that support content production, keyword research, competitive monitoring, and intake workflows.

Analytics & Reporting

•      Oversee SEO measurement end to end: build, QA, and maintain dashboards connecting rankings, impressions, visibility, traffic, calls, and signed cases.

•      Deliver a monthly performance report to firm leadership that translates data into plain-English recommendations and clear priorities — not a wall of metrics.

•      Identify performance shifts (algorithm updates, competitor moves, technical regressions) quickly, diagnose root cause, and recommend action.

•      Run competitive analysis against other Texas criminal defense firms: share of voice, SERP features, content gaps, backlink profiles, and AI citation share.

•      Design and measure experiments — page templates, title structures, schema approaches, content formats — and scale what works.

•      Maintain a prioritization framework that ties proposed SEO work to expected case value, so the backlog reflects business impact rather than effort.

What We’re Looking For

Required

•      4+ years in SEO, organic growth, or digital marketing analytics, with demonstrated ownership of a site’s organic performance.

•      Knowledge of ranking signals, search algorithms, technical SEO, and local search.

•      Hands-on experience with Google Search Console, Google Analytics (GA4), Google Business Profile, and at least one enterprise SEO platform (Ahrefs, Semrush, Moz, Screaming Frog, or similar).

•      Practical experience applying AI tools to marketing work.

•      Experience with CMS platforms and basic front-end concepts (HTML, structured data, page speed fundamentals).

•      Self-starter mindset.

Preferred

•      Experience marketing for a lead-generation-driven professional service business.

•      Familiarity with legal intake and CRM systems, call tracking platforms, and lead attribution.

•      Multi-location or multi-market local SEO experience.

•      Working knowledge of SQL, Python, Looker Studio, or Power BI for data extraction and reporting.

•      Video and social content experience, particularly YouTube and short-form platforms.

What We Offer

•      Competitive salary.

•      Medical, dental, and vision coverage.

•      Paid vacation, holidays, and sick leave.

•      401(k) with employer match.

•      Life insurance and disability coverage.

•      Continuing education and professional development support.

•      Direct access to firm leadership and real ownership of a function that visibly moves the business.

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