Digital Manager

Chocoladefabriken Lindt & Sprungli AG

Stratham, NH

JOB DETAILS
SKILLS
Analysis Skills, Best Practices, Brand Management, Brand Marketing (Branding), Brand Positioning, Business Administration, Campaigns, Consumer Packaged Goods, Content Development, Cross-Functional, Customer Relationship Management (CRM), Detail Oriented, Ecosystems, Entrepreneurship, Global Branding, Google Analytics, Marketing Automation Software, Marketing Communications, Marketing Strategy, Metrics, Online Marketing, Performance Metrics, Photography, Retail, Return on Investment (ROI), Social Media, Storytelling, Strategic Analysis, Team Player, eCommerce, eCommerce (B2X) Marketing
LOCATION
Stratham, NH
POSTED
30+ days ago

Who We AreAt Lindt we are a global fast-growing consumer goods company enchanting the world with premium chocolate. We are driven by our passion for excellence and go the extra mile ensuring that every Lindt experience is nothing short of exceptional. Our collective efforts are geared towards making a positive impact not only in the world of premium chocolate but also in the lives of our employees customers and communities. Our company embraces a culture defined by the core values of Excellence Innovation Entrepreneurship Responsibility and Collaboration fostering a dynamic and collaborative environment where these principles drive our success.Position PurposeThe Digital Marketing Manager drives brand growth and engagement through best-in-class digital strategies execution and analytics. This role manages the brands digital ecosystem - from social media and paid media to partnering with the D2C team on CRM content and website performance - ensuring digital marketing efforts build equity drive conversion and deliver measurable ROI.The Digital Marketing Manager will champion how the brand shows up in digital spaces ensuring every interaction reflects our premium positioning and deepens consumer connection.This is a hybrid role that requires three days per week in our Stratham NH corporate office.Essential Job Functions & ResponsibilitiesDigital Brand StrategyDevelop and execute a digital marketing strategy that elevates the brands premium positioning while driving awareness engagement and conversion.Define how the brand comes to life across digital touchpoints - balancing storytelling with performance.Partner with brand media eCommerce and shopper teams to ensure consistent messaging across paid owned and earned channels.Campaign & Channel LeadershipLead always-on and campaign-based digital activations to drive omnichannel awareness and conversion across social video display and video and partnering with D2C teams on search and retail mediaManage social media presence and community engagement fostering a loyal brand following.Oversee digital content strategy - ensuring photography video and copy reflect brand craft tone and aspiration and best practicesPerformance & AnalyticsTrack analyze and report digital KPIs - from brand health metrics to ROI and media efficiency.Translate insights into actionable recommendations for creative content and investment decisions.Drive test-and-learn culture around new platforms creators and emerging tools.Cross-Functional CollaborationCollaborate with brand teams and global teams to align digital strategies and best practices.Work closely with creative and media agencies to ensure premium execution and innovation.Partner with eCommerce and shopper marketing teams to connect brand storytelling with conversion.Qualifications & Requirements5-8 years of digital marketing experience within a premium CPG luxury or lifestyle brand.Proven success leading digital campaigns that blend brand storytelling and performance.Expertise in paid media management social search display and marketing automation tools.Strong understanding of digital content creation influencer partnerships and community management.Data-driven mindset with hands-on experience in analytics platforms Google Analytics Meta Ads Manager etc..Exceptional attention to detail and visual sensibility aligned with a premium brand aesthetic.Collaborative and agile thrives in cross-functional fast-moving environments.EducationBachelors degreein Marketing Communications or related field MBA a plus

About the Company

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Chocoladefabriken Lindt & Sprungli AG