Digital Marketer - Outlier

FAR FROM ORDINARY

Digital Marketer

Passport Health is looking for a motivated Digital Marketer to join our growing digital marketing team. This role provides an opportunity to work on digital marketing for multiple brands with over 1000+ locations across US/Canada and digital properties in locations across US/Canada that more than a million users engage with monthly.

Our ideal candidate is a self-starter, loves collaborating, and is familiar/experienced with customer acquisition/engagement through online channels (ex: Google, SEO, PPC, Social).

Responsibilities and Duties:

• Design, execute, and maintain ROI-focused targeted ad campaigns
• Write and edit ads used for paid advertising in search and display
• Analyze trends and make data-driven decisions
• Produce detailed analysis and reports of campaigns
• Produce spreadsheet reports on advertising results, search terms, and ranking
• Conduct keyword research to inform campaigns
• Review search terms and rankings to monitor performance and make recommendations for improvement
• Test digital properties (Website, Google Business Profiles) periodically to ensure all businesses are accessible online
• Produce engaging copy for various channels, ensuring the pieces adhere to the overall strategy, tone, and message of the Brand
• Optimize copy and landing pages for search engine marketing
• Present campaign performance metrics, goal tracking, and results to senior management team including suggestions for campaign improvement
• Collaborate with marketing team members, as well as across other teams to ensure focuses and campaigns align with overall company goals and initiatives
• Ability to manage multiple projects and meet internal and external deadlines

Requirements and Skills:

• Bachelor's Degree in Marketing or a relevant field
• 3+ years of experience working in paid advertising and SEO
• Experience with Google Adwords and Google web tools
• Good writing/editing skills (Review blogs, write ad copy, social posts, website content)
• Basic proficiency in Excel/Spreadsheets and Google Tools
• Fun to be around, adding positive energy to the room
• Willingness to wear multiple hats in the marketing department
• Ability to adapt to new situations quickly in an ever-changing industry.
• Demonstrate ability to maintain productivity in diverse work setups
• Lives in Phoenix metro area; this is not a remote position
• Fast learner and comfortable with technology

What We'll Give You:

• A place to be yourself and have fun
• A team that appreciates and values your contributions
• A nimble business environment with the opportunity to grow and make a difference
• Flat organization to encourage efficient decision-making and creativity
• Comprehensive healthcare plans, including dental and vision
• Company paid HRA contribution
• Medical FSA and Dependent Care FSA
• Disability and life insurance
• Employee assistance plan
• 401K Program
• Flexible paid time off
• Flexible work life balance and culture dynamic
• Flexible work arrangements available for suitable employee
• On-site coffee shop with monthly per diem
• Career development and training
• Healthy food and snacks (and sometimes donuts)
• Customized workspace
• And more!

Submitting an Application: