Digital Marketing Analyst I

Overview

At RealPage Mixed Use, we help property management entrepreneurs grow smarter, faster, and more efficiently through industry-leading technology brands including Buildium, Propertyware, HomeWiseDocs, and All Property Management.

We're looking for a data-driven, creative, and performance-focused Digital Marketing Manager to lead multi-channel paid media programs that directly impact customer acquisition and revenue growth.

If you thrive in fast-paced SaaS environments, love testing and optimizing campaigns, and enjoy partnering across creative, analytics, sales, and web teams, this is an opportunity to make a measurable impact while working with a collaborative and entrepreneurial marketing team.

Why Join Us

• Own high-impact B2B SaaS demand generation campaigns
• Work with a collaborative, growth-minded marketing team
• Operate with the agility of a startup backed by the stability of a global technology company
• Influence strategy across multiple established software brands
• Experiment, innovate, and bring new digital marketing ideas to life
• Competitive compensation, benefits, and career growth opportunities

What You'll Do

Reporting to the Director of Growth Marketing, you'll manage and optimize integrated paid media campaigns focused on lead generation, pipeline growth, and customer acquisition across multiple Mixed Use business units.

You'll combine strategic thinking, hands-on campaign execution, data analysis, and cross-functional collaboration to drive measurable marketing performance.

Responsibilities

Paid Media Strategy & Execution

• Build, launch, and optimize multi-channel paid media campaigns across:

• PPC / SEM

• LinkedIn Ads

• Meta (Facebook/Instagram) Ads

• YouTube Ads

• Display & Programmatic Advertising

• Affiliate Marketing

• Review Platforms & Third-Party Publications

• Manage campaign budgets, pacing, targeting, bidding strategies, and performance optimization

• Develop audience segmentation and retargeting strategies to improve conversion performance

• Use emerging AI and automation tools to accelerate ad copy testing, keyword research, campaign analysis, and workflow execution

• Identify opportunities to apply AI and LLM-enabled tools to improve personalization, experimentation, and campaign scalability

Performance Marketing & Analytics

• Monitor, analyze, and optimize campaign performance using KPIs such as CPL, CAC, ROAS, CTR, conversion rate, and pipeline contribution
• Conduct A/B and multivariate testing for ad copy, creative, landing pages, and audience targeting
• Build campaign forecasts and performance projections
• Develop dashboards and reporting in GA4, Looker Studio (Google Data Studio), Excel, and other analytics tools
• Present insights, recommendations, and performance updates to marketing stakeholders

Cross-Functional Collaboration

• Partner with Creative, Web, Analytics, Marketing Operations, and Sales teams to execute high-performing campaigns
• Coordinate with external agencies and vendors to ensure successful delivery and optimization
• Support light organic social media management initiatives for Mixed Use brands
• Stay current on digital marketing trends, emerging platforms, AI tools, and paid media best practices

Qualifications

Required Skills

• 3-5 years of experience in digital marketing, performance marketing, or paid media management

• Hands-on expertise managing PPC/SEM, paid social, display, and demand generation campaigns

• Strong experience with Google Ads, LinkedIn Ads, Meta Ads Manager, and GA4

• Proven ability to optimize campaigns and improve lead generation performance through data-driven decision-making

• Experience with marketing analytics, attribution, and reporting tools such as:

• GA4

• Looker Studio / Google Data Studio

• Salesforce

• Excel

• Strong analytical skills with advanced Excel capabilities including Pivot Tables, VLOOKUP/XLOOKUP, and formulas

• Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously

• Strong communication skills with the ability to translate data into actionable insights

• Bachelor's degree in Marketing, Communications, Business, or a related field - or equivalent practical experience

PREFERRED KNOWLEDGE/SKILLS/ABILITIES

• Industry Experience with B2B, SaaS or technology company and/or Real Estate Related Industry (particularly Property Management) is preferred but not required
• Experience using a project management tool such as Hive is a plus
• Google Ads, Microsoft Ads and/or Google Analytics certified

SALARY AND BENEFITS

• RealPage provides a competitive salary package along with a comprehensive benefit plan that includes:
• Health, dental, and vision insurance.
• Retirement savings plan with company match.
• Paid time off and holidays.
• Professional development opportunities.
• Performance-based bonus based on position.

Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance.

Equal Opportunity Employer: RealPage Company is an equal opportunity employer and committed to creating an inclusive environment for all employees.

Pay Range

USD $70,700.00 - USD $120,300.00 /Yr.