Digital Marketing Analyst - Marketing and Communications

Digital Marketing Analyst - Marketing and Communications

Salary

Depends on Qualifications

Location

Cape Girardeau, MO

Job Type

Full-Time

Job Number

202600257

Division

President

Department

Marketing and Communications

Opening Date

07/24/2026

• Description
• Benefits

Position Summary

Digital Marketing Analyst

Marketing & Communications

Full-Time

Southeast Missouri State University's Office of Marketing & Communications is seeking a talented Digital Marketing Analyst to analyze and leverage data to inform and enhance strategic marketing decisions, optimize campaign performance, and achieve strategic goals.

Primary Responsibilities

• Lead the collection, analysis, and interpretation of marketing and enrollment data to identify trends and optimizations
• Create best-practice marketing reports based on data mining, analysis, and visualization from multiple data sources
• Utilize data insight tools such as Google Analytics, Google Tag Manager, Brightedge, social media insights, ad platforms, and customer relationship management system insights to create goals based on analysis of these data sets
• Establish KPIs and performance benchmarks across paid media, email, web, SEO, social media, and content marketing
• Guide the University's organic search strategy, supervising an SEO strategist to improve search visibility, keyword opportunities, AI search developments, and technical SEO performance
• Enthusiastically collaborate with team members to achieve University goals, create effective campaigns, and elevate the SEMO brand

Required Qualifications

• Bachelor's degree, Bachelor's Degree in marketing, advertising, analytics, data science, mathematics, statistics or related field is a plus
• Experience with database and model design, segmentation techniques and data mining
• Experience with marketing analytics tools including Google Analytics, Google Tag Manager, Brightedge, social media insights and ad management platforms as well as strong Excel skills
• Strong understanding of search engine algorithms, ranking factors, and SEO/AEO best practices with a passion for staying current with industry trends and technologies
• Proven analytical thinking and problem-solving skills
• Technical writing experience in relevant areas, including queries, reports, and presentations
• Superior time management and organizational skills with the ability to prioritize and the discipline to deliver projects
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams

Required Information & Deadline

Application Deadline: To ensure full consideration, applications must be received by August 7, 2026. The position is available immediately and will remain open until filled.

To Apply: Complete the application by clicking on the APPLY button at the top of the page. You will need to submit the following in order for your application materials to be complete.

• Cover letter
• Current resume
• Names and contact information of three professional references may be asked for later, if not previously submitted

Additional Information

About Southeast Missouri State University (SEMO): Founded in 1873 and accredited by the Higher Learning Commission, Southeast Missouri State University provides student-centered education and experiential learning with a foundation of liberal arts and sciences, embracing a tradition of access, exceptional teaching, and commitment to student success that significantly contributes to the development of the region and beyond. SEMO values access to high-quality, affordable education with a broadly representative student body, faculty, and staff that respects and celebrates a diverse learning community in a global society.

SEMO Fast Facts

SEMO Strategic Action Plan

Southeast Missouri State University provides an excellent benefits package. For complete benefit details visit our website at https://semo.edu/hr.

Employer Southeast Missouri State University

Address 1 University Plaza

Cape Girardeau, Missouri, 63701

Phone (573) 651-2206

Website http://www.semo.edu