Digital Marketing and Analytics Manager

Digital Marketing And Analytics Manager

Reporting to the Director of Communications and Marketing within the Communications and Marketing department, the Digital Marketing and Analytics Manager is responsible for leading SFBU's digital marketing strategy and execution across web, paid and organic social media, email, and CRM-integrated campaigns. This role serves as both a strategic leader and hands-on contributor across SFBU's digital marketing ecosystem.

This role develops and manages data-driven campaigns, interprets performance data, and optimizes digital experiences to support enrollment growth, brand visibility, and engagement. It also acts as a primary owner of digital performance insights and optimization across the marketing function. The position manages campaign execution, performance tracking, and cross-functional collaboration with Enrollment, Admissions, and internal stakeholders.

This is a full-time, exempt, hybrid position located in Fremont, CA.

Essential Duties and Responsibilities

• Lead digital marketing strategy, execution, and optimization across multi-channel campaigns.
• Manage and optimize SFBU.edu, ensuring accessibility (WCAG), SEO performance, and user experience.
• Oversee paid media campaigns across Google Ads, Meta, LinkedIn, and other platforms, including budget management and ROI optimization.
• Develop and optimize conversion funnels, including landing pages, forms, and lead capture strategies.
• Manage campaign tracking, tagging, and attribution (UTMs, pixels, conversion tracking).
• Analyze performance data across GA4, CRM, and social platforms and translate insights into actionable recommendations.
• Build and maintain dashboards and reporting for leadership.
• Support email marketing campaigns and audience segmentation within CRM systems.
• Own digital performance metrics and drive measurable enrollment and lead generation results.
• Collaborate with Enrollment, Admissions, and Communications teams to align campaigns with recruitment cycles and institutional priorities.
• Ensure brand consistency and accessibility standards across all digital platforms.
• Manage relationships with external agencies and vendors.
• May oversee external vendors and agency partners.
• Minimal travel may be required for conferences or institutional events.
• And other duties as needed.

Minimum Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 46 years of progressively responsible experience in digital marketing, analytics, or campaign management.
• Experience managing paid media campaigns and budgets (Google Ads, Meta, LinkedIn).
• Proficiency with CMS platforms (e.g., WordPress, Drupal, Modern Campus), GA4, and SEO tools.
• Experience with CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, Pardot, Slate, or similar).
• Strong analytical skills with the ability to interpret multi-channel data and drive performance improvements.
• Experience with campaign tracking and attribution (UTMs, pixels, conversion tracking).
• Experience building and optimizing landing pages and conversion funnels.
• Strong project management, communication, and collaboration skills.
• Demonstrated commitment to diversity, equity, inclusion, and social justice.

Preferred Qualifications

• Experience in higher education, nonprofit, or mission-driven organizations.
• Familiarity with Google Tag Manager and Looker Studio.
• Basic knowledge of HTML, CSS, or UX/UI principles.
• Experience working with or managing external agencies.
• Experience supporting enrollment marketing or student lifecycle campaigns.

Knowledge, Skills and Abilities:

• Knowledge of digital marketing channels including SEO, paid media, social media, and email marketing.
• Skill in analyzing data and translating insights into actionable strategies.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Strong communication skills across technical and non-technical stakeholders.
• Ability to work independently and collaboratively across departments.
• Demonstrated strong commitment to diversity, equity, inclusion, and social justice.

Work Environment & Physical Demands

• Job duties are typically performed in an office environment with hybrid flexibility.
• Physical demands may include extended periods of sitting and computer use.
• May include lifting up to 20 lbs and occasional evening or weekend work.

Salary Range: $105,000 $130,000, based on qualifications and experience

Application Process:

• Your completed application
• A current rsum or CV.
• A brief cover letter highlighting your experience in digital marketing, analytics, and campaign optimization.
• Names and contact information of 3 references.

SFBU is an Equal Opportunity / Affirmative Action Employer: SFBU is committed to providing equal employment opportunities for all employees and applicants for employment. SFBU does not discriminate in employment opportunities or practices based on race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation or any other characteristic protected by law.

In accordance with federal and state disability laws, San Francisco Bay University provides reasonable accommodations to applicants with disabilities. If you require assistance during the application or interview process, please contact SFBU Human Resources at hrmgr@sfbu.edu.