Digital Marketing and Social Media Lead

Digital Marketing & Social Media Lead - Canadian Home Care, and Cleaning Company

(Part-Time | Remote)

Prescare Nursing & Healthcare Staffing

Part-Time: 10-20 hours/week, with potential to increase to full-time.

Start Date: As soon as possible.

Remote – Must be available during Atlantic Time working hours (e.g., 9am–1pm AT, Monday to Friday)

Why this role is a real opportunity

This is a long-term position with a growing Canadian healthcare company. The right person will have direct access to leadership, genuine ownership of the brand's digital voice, and a clear path to full-time hours as Prescare scales. We pay based on what you bring, not a fixed ceiling.

Be clear-eyed about what you're walking into

Prescare's social media is in early stages — a small following and very few posts so far. This isn't a role to manage an existing presence. It's a role to build one from the ground up for a business that's growing fast. If building something from scratch excites you, this is the right role.

Who we are

Prescare Nursing & Healthcare Staffing is a trusted provider of culturally respectful and client-focused nursing services in the Canadian provinces of Manitoba and New Brunswick. We currently support long-term care facilities and hospitals in Manitoba and are expanding into homecare services in New Brunswick and Winnipeg. In the home care aspect of the company, we serve families, seniors, and healthcare organizations across Manitoba and New Brunswick.

We provide three core services:

• Home care — supporting seniors, individuals with disabilities, post-surgery recovery patients, new mothers, and palliative care families in both provinces
• Healthcare staffing — placing nurses (RNs, RPNs, LPNs), and healthcare aides (HCAs) with hospitals and long-term care facilities in Manitoba
• Residential cleaning — professional home cleaning services across Manitoba and New Brunswick

We are owner-operated, people-first, and known for being responsive, professional, and genuinely caring toward both clients and staff. As we grow, our mission remains the same: to provide dignified, family-centred care to those who need it most. We’re now looking for a creative, reliable, and tech-savvy Digital Marketing & Social Media Lead — Healthcare & Home Care to support our sales and marketing efforts while amplifying our presence across digital platforms.

We are looking for someone who wants to grow with us.

The core challenge: two audiences, one brand

This is the most important thing to understand about this role. Prescare's content must speak to two very different groups at the same time:

Families & clients — seniors, adult children arranging care for a parent, new mothers, individuals navigating illness or disability. They need warmth, clarity, and trust — not sales language.

Healthcare professionals — nurses and healthcare aides in Manitoba evaluating staffing agencies. They need to see professionalism, reliability, and a team that respects their work.

The ability to write and create content that speaks authentically to both without confusing either  is one of the most important skills for this role.

What you'll own

Social media management

• Build and manage Prescare's Facebook, Instagram, and LinkedIn from a low base to consistent, trusted accounts
• Create and execute a monthly content calendar covering all three service lines

• Monitor and respond to comments, messages, and inquiries and escalating appropriately
• Analyze metrics and submit weekly reports on engagement, reach and lead generation
• Collaborate on paid ad campaigns (Meta, Google) and support creative development

Content creation

• Design graphics, reels, carousels, and branded posts using Canva and CapCut aimed at attracting homecare clients
• Create service-specific content for each of the three service lines, each with its own audience and tone
• Develop caregiver spotlights, family stories, educational posts, and seasonal/community content
• Balance AI-assisted efficiency with warm, human messaging

Google Business & reputation

• Maintain and update both Google Business Profiles (Manitoba and New Brunswick separately)
• Run Google review and testimonial campaigns to build online credibility
• Gather and showcase real client stories within confidentiality guidelines

GoHighLevel & reporting

• Support basic email and SMS campaign content as well as follow-up in GoHighLevel
• Assist in generating, qualifying and tracking inbound leads
• Deliver a clear weekly report covering posts, engagement, follower growth, review activity, lead signals, and your own recommendations

Optimization & Innovation

• Recommend templates, tools, and processes to improve marketing efficiency and sales conversion
• Proactively identify opportunities to increase visibility and improve brand messaging

Working with us

• Communication via email and messaging tools during Atlantic or Central Canadian business hours
• Weekly check-in with leadership — direct access, no layers of management
• You'll submit a weekly report and content calendar for review; beyond that, you'll largely run your own schedule
• We value reliability and proactive communication over rigid hours
• All client, family, and staff information is strictly confidential - never shared publicly without written approval

What we're looking for

Required:

• Social media and digital content management experience for service-based business or start-up (experience in Canadian market is a plus).
• Reels and short-form video creation
• solid design and editing skills using tools like Canva, CapCut, or Adobe Creative Suite Good understanding of Facebook, Instagram, Canva, LinkedIn, and Google Business Profile
• Ability to build and follow a monthly content calendar
• Independent, reliable, deadline-driven work style, with comfort in managing multiple priorities.
• Excellent written English with warmth and cultural sensitivity
• Ability to communicate professionally with internal teams and clients
• Sensitivity and good judgment around healthcare and senior care content

Strong assets (not required):

• Experience with GoHighLevel
• Healthcare, home care, or senior care sector experience
• Familiarity with Canadian audiences
• Email or SMS marketing experience
• Basic SEO or blog writing
• Experience creating testimonial or case study content
• Experience managing Google reviews and online reputation

Beyond skills: we want someone who genuinely wants to understand and reach the people Prescare serves through meaningful content. Families making care decisions, and nurses evaluating employers. If you can bring that human understanding to your work, we want to hear from you.

This is a remote independent contractor role. The successful candidate is responsible for their own equipment, internet connection, taxes, and local compliance requirements.

What we offer

• Flexible, remote, part-time schedule (10–20 hrs/week to start)
• Opportunity to grow into a full-time Marketing Coordinator or Client Engagement Lead role
• Weekly check-ins and mentorship from leadership
• Support with digital tools and content templates
• A mission-driven, inclusive team culture
• Competitive hourly rate: CAD $8–$14/hour, depending on experience, skills, and portfolio. Candidates with strong Canva, reels, Google Business Profile, and GoHighLevel experience may be considered at the higher end of the range.

Shortlisted candidates will be invited to complete a brief paid content sample before a final decision is made. Only shortlisted candidates will be contacted. We appreciate every application.

Prescare believes in care that is personal, respectful, and culturally informed. Join us and help more families feel seen, supported, and safe.

Prescare is committed to culturally sensitive, inclusive care and welcomes applicants from all backgrounds and locations. This is a fully remote independent contractor position.