Digital Marketing and Web Analyst

POSITION PURPOSE AND SCOPE:
We are seeking a hands-on Digital Marketing & Web Analyst who will play a key role in maintaining and optimizing our digital presence across multiple platforms. This position requires strong HTML and CSS skills to directly update and manage content in Exigo, our e-commerce platform, as well as in WordPress and mobile app environments.
The ideal candidate will have a solid understanding of website performance, user experience, SEO, and analytics — and will think strategically about how content, navigation, and functionality impact both customers and the business. They will also bring a business analyst mindset, helping to document and refine web processes, content flows, and system improvements.
This is a unique role — part digital marketing analyst, part web content manager, part business analyst — with a focus on getting things done hands-on in Exigo and related systems.Essential Responsibilities:

• Directly manage and update website content, landing pages, product pages, assets, and categories in Exigo and WordPress, as well as within our mobile app content system.
• Utilize HTML and CSS to create and style web content; ensure consistent user experience and branding across digital touchpoints.
• Monitor and analyze website performance, SEO effectiveness, user behavior (via Google Analytics, Hotjar, and other tools); identify opportunities for UX and conversion improvements.
• Assist in developing and documenting requirements for new digital features, dashboards, and reporting capabilities — especially for our future back office redesign.
• Support translation management and localization of digital content for global markets.
• Contribute to the design and management of site-based tools such as AI chatbots and other customer engagement features.
• Help create business process documentation and flow diagrams related to digital marketing projects.
• Collaborate with internal teams (Marketing, IT, Design) to ensure content and functionality align with business needs and technical feasibility.
• Manage website-related QA — test updates and new features to ensure proper implementation.
• Support marketing leadership with periodic reporting, insights, and recommendations to improve website and app performance.
• Support vendor interactions as needed (project scoping, testing coordination), with primary vendor relationships managed by the Digital Marketing Manager.

Education and Experience:

• 1–3 years experience in digital marketing, web content, or web analytics roles.
• Bachelor’s degree in Marketing, Business, Communications, Computer Science, or a related field.
• Strong HTML and CSS skills required; familiarity with JavaScript a plus but not required.
• Prior experience working with Exigo is strongly preferred — or a demonstrated ability to learn proprietary platforms quickly.
• Familiarity with SEO, Google Analytics, Hotjar, and WordPress.
• Understanding of e-commerce content flows and best practices.
• Prior experience managing or assisting with translation/localization processes is helpful.

Skills and Requirements:

• Strong attention to detail and organizational skills — ability to manage content across multiple systems.
• Analytical mindset with ability to interpret data and turn insights into actionable recommendations.
• Excellent verbal and written communication skills.
• Business analysis thinking — able to map user journeys, process flows, and system impacts.
• Eagerness to learn and adopt new tools (AI chatbots, analytics platforms, SQL, Exigo modules).
• Ability to collaborate across departments and work both strategically and tactically.

 
Other Skills:

• Self-motivated, proactive, able to manage multiple priorities in a fast-paced environment.
• Flexible and adaptable — willing to tackle both technical and process-oriented challenges.
• Creative problem-solver with an interest in user experience and digital marketing best practices.