Digital Marketing Associate

Axena Health, Inc. is a women’s health company redefining the standard of care for pelvic health conditions through clinically proven, non-invasive treatments. Our physician-prescribed Leva®  Pelvic Health System empowers women with effective, supervised pelvic floor muscle training at home, combining cutting-edge motion-based technology with evidence-based treatment and personalized coaching. We envision a future where pelvic health is prioritized, destigmatized and effectively treated — because women deserve better.

We are looking for a Digital Marketing Associate to join our marketing team. This is a role for someone early in their career who is ready to roll up their sleeves, learn fast, and grow into real ownership over time. You will contribute across patient-facing digital channels including content, email, paid media, social, and web, working closely with the Senior Director of Marketing who will provide hands-on guidance and strategic direction as you develop.

You will help shape how we work, learn tools as we build them into our stack, and take on increasing responsibility as you grow comfortable and confident in the role.

If you are someone who is curious about how digital channels work together, eager to learn in a growth-stage startup environment, and want your work to genuinely help patients access care they did not know was available to them, we want to hear from you.

Responsibilities include:

• Support the development of the digital marketing strategy and own execution across digital channels
• Assist in the management of paid media campaigns including programmatic, geofencing, and paid social, working in close partnership with our media vendor
• Monitor campaign performance across channels, flagging trends and surfacing observations to inform optimization decisions
• Design and build patient-facing email campaigns, including one-off sends and broader nurture campaigns
• Learn and support deployment of marketing campaigns in Salesforce
• Own the patient-facing content calendar, ensuring blog, email, and social are planned and working together as a connected omnichannel effort
• Support social media efforts including reviewing agency content, ensuring alignment to the content calendar, and contributing to channel planning
• Develop briefs for blog content in partnership with clinical stakeholders, agencies, and AI tools, then manage the publishing process from PRC submission through scheduling and promotion
• Support website management in partnership with our agency, keeping content current, accurate, and optimized
• Identify opportunities to improve the website experience, with a focus on clarity and clear next steps
• Provide executional support on HCP-facing digital campaigns as needed, including asset coordination and deployment support

Qualifications needed:

• Bachelor’s degree in Marketing, Business, or related field
• 1-2 years of experience in digital marketing, content marketing, or a related field
• Foundational understanding of how digital channels work together including content, email, social, paid media, and web
• Hands-on proficiency with Canva
• Working knowledge of SEO fundamentals
• Excellent written and verbal communication skills
• Strong organizational skills with the ability to manage multiple deadlines and workstreams at once
• Willingness to travel ~10%

Preferred Qualifications:

• Experience in healthcare, pharma, medical device, or another regulated marketing environment
• Curiosity about how AEO and GEO are reshaping how individuals find health information online
• Ability to read campaign performance data and ask the right questions about what it means to inform next steps
• Experience with tools like Stripo and Wordpress or comparable email and CMS platforms

EEO Statement:
Axena Health is an equal opportunity employer committed to building a diverse and inclusive workplace. We make employment decisions based on qualifications, merit, and business needs, and do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, genetic information, or any other protected status under applicable law.

We believe that diverse perspectives drive innovation and better outcomes for the patients and communities we serve. We are dedicated to creating an environment where all employees feel valued, respected, and empowered to do their best work.