Digital Marketing Associate Lifecycle & CRM

Ref #

W175324

State/Region

New York

Department

Marketing

Location

United States

City

New York

Pay Range: The pay range for this job is $65000 - $90000 annually; actual pay is dependent on experience and geographic location.

Benefits: Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, hybrid working arrangements, incentive compensation, where applicable, and varied learning opportunities.

COMPANY DESCRIPTION

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

POSITION OVERVIEW

The Lifecycle & Customer Marketing Associate supports the development and execution of customer marketing programs that drive engagement, conversion, and long-term value across Ralph Lauren's North American business.

This role focuses on analyzing customer behavior, supporting lifecycle strategies, and helping bring campaigns to life across key customer moments. You will partner closely with cross-functional teams including CIX, Analytics, Performance Marketing, Creative, and Design to ensure campaigns are clearly briefed, data-informed, and executed effectively.

This is an opportunity to build hands-on experience in lifecycle marketing, campaign development, and customer strategy within a highly collaborative environment.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Assist in building and executing lifecycle marketing programs across key customer stages
• Analyze customer behavior, engagement trends, and campaign performance to generate insights
• Maintain documentation of campaign processes, lifecycle frameworks, and best practices
• Collaborate with Performance Marketing and CIX to align campaigns with broader marketing initiatives
• Work with Analytics to define audiences, measure performance, and identify optimization opportunities
• Support lifecycle testing initiatives to improve conversion, engagement, and customer retention
• Support end-to-end campaign development, including briefing, coordination, QA, and performance tracking
• Partner with Creative and Design teams to translate campaign briefs into effective customer communications
• Assist in defining audience segmentation and customer targeting strategies
• Contribute to promotional campaigns, sale moments, and customer progression strategies
• Support ongoing reporting with clear takeaways and recommendations

EXPERIENCE, SKILLS & KNOWLEDGE

• 2 to 3 years of experience in lifecycle, CRM, or digital marketing roles, preferably in a retail or e-commerce environment
• Understanding of lifecycle marketing, customer segmentation, and campaign management
• Strong analytical skills with the ability to interpret data and translate insights into action
• Experience working cross-functionally with multiple stakeholders
• Strong attention to detail and ability to manage multiple priorities in a fast-paced environment
• Clear communication and organizational skills
• Proficiency in Excel and PowerPoint; familiarity with marketing or CRM platforms is a plus

Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws. Please note background checks will be evaluated individually.