Digital Marketing Consultant -Salesforce Marketing Cloud CRM

Digital Marketing Consultant – Salesforce Marketing Cloud / CRM

Overview:

The Digital Marketing Consultant manages B2B and B2C marketing campaigns to create dynamic, personalized direct marketing communications. The role leverages data-driven insights on customer behaviors, needs, and preferences to create relevant, audience-first experiences that support the marketing funnel from engagement through sales conversion. The consultant manages direct-to-consumer campaigns primarily through email, direct mail, mobile, and SMS while developing testing plans and identifying opportunities to improve campaign performance and efficiency. This position works closely with cross-functional teams, including marketing partners, creative teams, marketing data and analytics, marketing technology, and development teams, to activate, maintain, and innovate campaign activations and technical processes. The role also contributes to process improvements, quality control, database analysis, campaign development, and the ongoing review of capabilities roadmaps.

Job Duties:

• Manage direct-to-consumer marketing campaigns for the Customer Relationship Management digital marketing team, primarily via email, direct mail, mobile, and SMS
• Create testing plans and prioritize significant opportunities and efficiencies across campaigns
• Analyze campaign results and provide actionable recommendations
• Optimize marketing campaigns and workflows based on performance
• Work cross-functionally with Distribution Marketing Partners, internal Creative teams, Marketing Data & Analytics, Martech, and development teams
• Activate, maintain, and innovate campaign activations and technical processes
• Develop marketing campaigns in accordance with email best practices and CRM team SOPs
• Ensure alignment with project objectives, accurate tracking and reporting of performance, and proper functioning of all response channels
• Contribute to continuous review of the capabilities roadmap
• Support process improvements in campaign development, quality control, and database analysis

**Only those lawfully authorized to work in the designated country associated with the position will be considered.**

**Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.**