Location2727 N Central Ave, Phoenix, Arizona 85004 United States of AmericaThe U-Box Marketing Team is seeking a Digital Marketing Content Specialist to join our team. This role will work in close collaboration with our Digital Marketing Analyst, reporting directly to the U-Box IS Manager. The primary mission of this position is to build a more robust, deliberate, and high-impact content strategy that supports and amplifies our overall digital marketing efforts.A successful Digital Marketing Content Specialist has a passion for storytelling, a deep understanding of SEO (including emerging AI-driven search), and the relationship-building skills to cultivate meaningful partnerships with authoritative third-party content sources and retail businesses. You will be the driving force behind creating high-quality, organic content that elevates our brand's online presence, earns traffic, and expands U-Box's reach through strategic partnerships.This position is fully onsite at our headquarters in Phoenix, Arizona.ResponsibilitiesContent Strategy & CreationDevelop and own a comprehensive content calendar and strategy for U-Box that aligns with overall digital marketing goalsProduce a high volume of high-quality, original content for the U-Box website, including blog posts, landing pages, guides, and product descriptions, to drive organic trafficEnsure all content is optimized for both traditional search engines (Google, Bing) and emerging AI-powered search platforms (e.g., ChatGPT, Perplexity, Google AI Overviews)Continuously audit and refresh existing website content to improve relevance, accuracy, and search performanceCollaborate with the Digital Marketing Analyst to align content output with data-driven insights, keyword strategy, and conversion goalsSEO & AI Search OptimizationDevelop and execute on-page and off-page SEO strategies to improve organic search rankings across traditional and AI search surfacesConduct keyword research and topic clustering to identify high-value content opportunities in the moving and storage industryMonitor organic search performance and use insights to continuously improve content strategy and executionStay current on AI search trends, algorithm updates, and best practices to keep U-Box content competitive in a rapidly evolving search landscapeCollaborate with the Digital Marketing Analyst to ensure SEO tracking and measurement is implemented correctly for all content initiativesThird-Party Content PartnershipsIdentify, prospect, and cultivate relationships with authoritative third-party websites, blogs, and publications relevant to our industry (moving, storage, home goods, real estate, etc.)Negotiate and manage content contribution and link-building partnerships that strengthen U-Box domain authority and brand visibilityDevelop co-branded or guest content for distribution through partner channelsTrack and report on the performance of third-party content placements and partnership ROIBusiness & Retail Marketing PartnershipsIdentify and pursue retail and business partnership opportunities where U-Box product lines can be displayed or promoted at partner locationsServe as a primary point of contact for marketing partnership outreach, coordination, and ongoing relationship managementCollaborate with internal teams to develop partnership marketing materials, co-branded assets, and promotional strategiesTrack and evaluate the effectiveness of retail and business partnership programsCross-Functional CollaborationWork closely with the Digital Marketing Analyst to ensure content and data strategies are integrated and mutually reinforcingLiaise with U-Haul business units to ensure brand consistency and a cohesive customer experience across all content touchpointsCommunicate content performance, partnership updates, and strategic recommendations to the U-Box Program Manager and broader stakeholdersQualities of an Ideal CandidateExceptional written communication skills with a keen eye for detail, quality, and brand voiceStrong understanding of SEO principles — including traditional search and AI-generated search results — and how content strategy intersects with themCreative thinker with the ability to generate compelling content ideas and execute them at scaleProven relationship-builder with experience developing content or business partnershipsSelf-motivated and highly organized, with the ability to manage multiple projects and deadlines simultaneouslyComfortable working both independently and collaboratively within a team structureData-informed mindset — able to interpret content performance metrics and adjust strategy accordinglyResourceful and proactive, with a track record of identifying and acting on new opportunitiesPassionate about staying current with digital marketing, content trends, and the evolving search landscapeEducation and TrainingBachelor's degree (or equivalent work experience) in marketing, communications, journalism, English, or a related fieldMinimum 2–3 years of experience in content marketing, content strategy, or a similar roleDemonstrated experience with SEO tools (e.g., SEMrush, Ahrefs, Moz, Google Search Console)Experience with content management systems (CMS) and basic HTML knowledge preferredExperience in partnership development, media relations, or business development a strong plusFamiliarity with AI search tools and how they surface and prioritize content preferredPortfolio of written content work requiredBenefitsMedical insurancePrescription drug plansDental & Vision plan with hearing care discountsOnsite medical clinic for team members and eligible family membersNew indoor fitness gym (Midtown Phoenix campus)Get Fit Gym Reimbursement ProgramRegistered Dietitian ProgramWeightWatchersCVS Virtual CareU‑Haul Kids Program24‑Hour Nurse LineWellness Program (Healthier You initiatives & challenges)Mindset App ReimbursementPet Insurance & Wellness plansCareer stabilityOpportunities for advancementValuable on‑the‑job trainingTuition Reimbursement ProgramFree online courses for personal and professional development at U‑Haul University401(k) Savings PlanEmployee Stock Ownership Plan (ESOP)Company‑paid life insuranceVoluntary life insurance optionsShort-Term and Long-Term DisabilityCritical Illness, Accident & Hospital Indemnity plansBusiness & business travel insuranceMetLaw Legal ProgramMetLife Auto & Home InsuranceLifeLock Identity Theft ProtectionDave Ramsey's SmartDollar Financial Wellness ProgramU‑Haul Federal Credit UnionPaid holidays, vacation, and sick timeYou Matter Employee Assistance Program (EAP)Discounts on cell phone plans, hotels, computers, vehicles & moreCommunity involvement & volunteer opportunitiesU‑Haul Mothers Program (Paid maternity leave)Equal Employment Opportunity StatementU-Haul is an equal opportunity employer. All applicants for employment will be considered without regard to race, color, religion, sex, national origin, physical or mental disability, veteran status, or any other basis protected by applicable federal, provincial, state or local law. Individual accommodations are available on requests for applicants taking part in all aspects of the selection process. Information obtained during this process will only be shared on a need to know basis.Nicotine Use PolicyU‑Haul Holding Company, and its family of companies including U‑Haul International, Inc. (“U‑Haul”), continually strives to create a culture of health and wellness. Consistent with applicable state law, U-Haul will not hire or re-hire individuals who use nicotine products. The states in which U-Haul will decline to hire nicotine users are: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Pennsylvania, Texas, Utah, Vermont, Virginia, and Washington. U-Haul has observed this hiring practice since February 1, 2020 as part of our commitment to a healthy work environment for our team.#J-18808-Ljbffr