Digital Marketing Coordinator

BENEFITS:

• A culture that values passion, individuality, and fun!
• Opportunities for internal growth and development
• Paid Time Off (PTO)
• Paid holidays
• Earned Wage Access through PayActiv- access to your earned wages before payday!
• Affordable medical, dental, & vision insurance plans
• Company provided life insurance
• Short & Long Term Disability and Accident and Critical Illness Insurance
• Traditional 401(k) & Roth 401(k) with employer matching of up to 3.5%
• Tuition assistance discount programs
• Referral program
• Employee Assistance Program
• Discounts at all Avocet-owned hotels & restaurants

MAIN DUTIES AND RESPONSIBILITIES:

• Develop and maintain engaging digital content for blogs, social media, email campaigns, and website copy to enhance brand storytelling.
• Create and schedule social media posts across platforms such as Facebook, Instagram, LinkedIn, and TikTok, ensuring consistent brand messaging and engagement.
• Collaborate with the Senior Digital Marketing Manager and creative team to develop visually compelling assets for marketing campaigns.
• Engage and facilitate influencer relationships and coordination under the direction of the Senior Digital Marketing Manager.
• Assist in the development and execution of digital marketing campaigns, including SEO, PPC, and email marketing.
• Monitor and analyze social media and website performance using tools like Google Analytics and Meta Business Suite, providing insights to optimize strategy.
• Support email marketing initiatives, including audience segmentation, campaign execution, and performance tracking.
• Update calendar listings and third-party websites to reflect current campaign activations, events, and promotions.
• Stay up to date on industry trends, digital marketing best practices, and emerging social media trends to keep strategies fresh and competitive.
• Identify opportunities to leverage new digital platforms, tools, or techniques to enhance marketing efforts.
• Support the marketing team with additional ad hoc projects, event promotion, content curation, and administrative tasks as needed.
• Additional duties as assigned by the Senior Vice President, VP of Marketing, or Senior Digital Marketing Manager.

SUPERVISORY RESPONSIBILITIES:

None

JOB REQUIREMENTS:

Education: Bachelor’s degree in Marketing, Communications, Journalism or a related field is preferred.

Experience: 1-2 years of experience in digital marketing, social media management, or content creation preferred. Strong internship experience will be considered.

Skills:

• Strong writing, editing and proofreading skills with a keen eye for detail and brand consistency. Proficiency in social media platforms (Facebook, Instagram, LinkedIn, Tiktok) and an understanding of current content trends.
• Basic understanding of SEO, digital marketing strategies, and analytics tools.
• Experience with design tools such as Canva, Adobe Creative Suite, or similar design platforms is a plus.
• Strong multitasking and time management abilities with the ability to prioritize tasks, and meet deadlines in a fast-paced environment.
• Excellent communication and collaboration skills, with the ability to work effectively within a team and across departments.
• Adaptability and eagerness to stay updated on industry trends, emerging platforms, and digital marketing best practices.

WORKING CONDITIONS:

The working conditions described below are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Equipment to Be Used:

Standard office equipment including Computer, Smartphone, Tablet, Camera

Physical & Mental Requirements:

• Must be able to sit and work at a computer for extended periods.
• Regularly required to stand, walk, talk and hear.
• Requires manual dexterity sufficient to operate standard computer equipment.
• Frequent use of hands and fingers for typing, using a mouse and operating digital tools
• Ability to lift up to 50lbs.
• Normal range of vision and hearing needed for assessing visual content, reviewing marketing materials, and participating in discussions.
• Must effectively manage multiple projects, deadlines and platforms in a fast-paced environment.
• Ability to prioritize workload and switch tasks when necessary.
• Problem-solving and decision-making skills to resolve design challenges and handle creative conflicts effectively.
• Resilience under pressure, with the ability to meet tight deadlines, manage revisions, and maintain composure while collaborating with diverse stakeholders, including internal teams, vendors, and creative partners.

Work Environment:

• This is a hybrid role, with weekly in-office collaboration required at our downtown Charleston, SC-based office. Candidates should be based within commuting distance of Downtown Charleston, SC.
• Occasional travel (<10%) required for on-site work at hotels, photo/video shoots, team meetings, and special projects. Travel may involve varying conditions and circumstances with guests, staff, and third-party vendors.
• Regular property site visits (locally) to support marketing initiatives and content creation.

WHO WE ARE

Avocet Hospitality has built its boutique hotels on the foundation that every guest who walks through the doors should experience true hospitality magic. Sensational service, surprise and delight moments, and endless fun are the backbones of Avocet’s four independent hotels in secondary and tertiary cities across the American South. The group’s portfolio includes The Vendue in Charleston, SC, Tides Folly Beach in Folly Beach, SC, The Read House in Chattanooga, TN, and The Admiral in Mobile, AL, all of which have been created to embrace the neighborhood in which it resides. To learn more, visit avocethospitality.com.

EOE / DFWP