If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.Full Time Main Office, Danbury, CT, US2 days ago Requisition ID: 1025The Digital Marketing Coordinator position is responsible for executing and managing online marketing strategies to enhance the Banks online presence and drive traffic.Key ResponsibilitiesWebsite AdministrationAssist with website maintenance for the BankResearch emerging trends regarding web content and user experience (UX)Work with Website Agency to ensure we are compliant with the Americans with Disabilities (ADA) and the Web Content Accessibility Guidelines (WCAG) as requiredWork collaboratively with each business line to develop and maintain content in support of their goalsCommunicate and coordinate structural changes with the Website AgencyDigital PresenceAssist in increasing visibility for the Banks brand, culture, and products and services through the website, search engine optimization, social media presence and media buysUtilize social media management platforms to schedule the delivery of relevant and timely content across multiple channels and devicesAssist with the creation of digital / social content to include video, images, and other content as neededAssist departments and business lines as needed with online banking, mobile apps, chat features and other digital products and servicesEmail MarketingExecute and maintain email marketing campaigns including building, scheduling, and deploying messagesManage Opt-out listsCRM / MCIF AdministrationAssist with the management and maintenance of the Banks Customer Relationship Management (CRM) / and Marketing Customer Information File (MCIF) systemReportingTrack performance of email campaigns by preparing quarterly reporting on key performance indicators (KPIs) including open rate, click rate, conversion rate and opt-outsAssist with reporting on marketing metrics such as campaign performance, marketing projects & requests, and other key performance indicators as neededAssist the Digital Marketing Analyst with other forms of reporting and tracking as neededEventsSupport the planning and execution of community events, bank events, sponsorships, and other outreach effortsRelationship ManagementBuild and maintain relationships with vendors, customers, and internal teamsAssist with daily work and operations of the MarketingDepartment to include coordinating events, taking pictures and videos, and launching campaignsProvide backup for Marketing teammates as neededEducational and Experience RequirementsAssociate's degree in business, marketing or in a relevant field; or an equivalent amount of trainingRelevant experience in marketing, preferably in a related industryStrong writing and content creation skillsPhysical Demands and Work EnvironmentThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.#J-18808-Ljbffr