Digital Marketing Coordinator (DSG)

Digital Marketing Coordinator (DSG)

About Our Company

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the US and abroad. Based in Indianapolis, IN, our retail stores offer officially licensed headwear and apparel from collegiate and professional sports teams, plus top brands like Nike, New Era, Lululemon, and Mitchell & Ness. In addition to our wide assortment, we are the industry leader in on-demand customization.

We currently operate 1,300+ brick-and-mortar locations, including specialty concept stores for the NBA, NHL, Paris Saint-Germain, and major MLB franchises via our Yankees & Dodgers Clubhouse stores. Lids has built partnerships with iconic global brands, creating a community where fans, fashion, and culture connect.

Position Summary

The Digital Marketing Coordinator supports the execution and operational management of earned, owned, & paid social initiatives across Lids and in partnership with key retail partners.

This role operates within a large, fast-paced organization and requires strong organization, attention to detail, and the ability to manage multiple brands, timelines, and stakeholders simultaneously. The coordinator sits within the Digital Marketing team and partners closely with GTM, Creative, Analytics, internal channel teams, and agency partners to support campaign flighting, asset management, workflow tracking, and performance reporting.

Principal Duties and Responsibilities

• Support in the development and execution of organic social strategies and messaging across platforms; manage content calendar and publishing.
• Manage influencer and creator programs end-to-end: identification, outreach, logistics, approvals, and performance measurement.
• Assist in budget tracking for influencer programs and content production as directed.
• Manage relationships with external agencies, photographers, videographers, and production vendors; coordinate briefs and ensure deliverable quality and timelines.
• Support paid media campaign flights and execution.
• Coordinate asset timelines, approvals, and delivery with Creative, GTM, and agency partners.
• Maintain campaign, asset, and promotional calendars.
• Support alignment with the GTM team on launches and promotions.
• Communicate updates across a large, matrixed organization.
• Manage tasks and timelines in Project Management System (i.e.ClickUp, Monday.com, or similar).
• Assist with campaign and performance recap reporting.
• Support channel planning documentation and KPI tracking.

Job Required Knowledge and Skills

• Bachelor's degree or equivalent experience.
• 1-3 years in digital marketing or a coordinator role.
• Understanding of digital KPIs (ROAS, CTR, CAC, Engagement Rate, CPM, Earned Media Value).
• Exposure to Meta, TikTok, and other social ad platforms.
• Strong organizational and communication skills.

Preferred Qualifications

• Experience with retail brands.
• Basic copywriting skills.

What We Offer

• Comprehensive medical, dental, and vision coverage
• Retirement plan with company match
• 100% employer-paid benefits, including short-term and long-term disability, life and AD&D insurance, and an Employee Assistance Program
• Paid Parental Leave
• Competitive annual bonus opportunity
• Generous employee discount and exclusive perks
• Attractive paid time off package including holidays and floating holidays
• Flexible summer hours opportunity for eligible employees
• Ongoing career development and professional training, including discounted secondary education courses and certification reimbursement
• A collaborative, innovative, and team-oriented work environment
• Early Wage Access options
• Bonus eligibility depending on position level

Work Environment

• Onsite office work environment.
• Standard business hours from 8 a.m.-5 p.m.; flexibility may be provided upon request.

Additional Information

Employment Requirements

Candidates must possess the experience, skills, physical abilities, and qualifications, with or without reasonable accommodation, to perform the essential duties of the role and must be able to meet all applicable employment standards. Being legally authorized to work in the United States is a pre-condition of employment for this position. Current or future employment-based visa sponsorship is not available for this role.

Equal Employment Opportunity

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Notice to Applicants

In connection with your application, we collect information that identifies, reasonably relates to, or describes you ("Personal Information"). The categories of Personal Information we collect include your name, email address, mailing address, other contact information, employment history, and educational history. We collect and use this information for human resources and business management purposes, including identifying and evaluating candidates for employment or future contract opportunities, and maintaining recruiting and hiring records. Upon a conditional job offer, we may require additional Personal Information for business purposes and background checks as permitted by law, including but not limited to government-issued identification numbers, work authorization, emergency contact information, criminal record information, and demographic data used for analytics and compliance with applicable legal requirements and Company policies.

Need Accessibility Assistance?

Applicants who require accessibility assistance to submit an employment application may email hr@lids.com. A member of our Talent team will respond as soon as reasonably possible. This email address is only for individuals seeking reasonable accommodation when applying for a career at Lids.