Job Title: Digital Marketing Coordinator I
Job Classification: Non-Exempt
Reports To: Marketing Manager
Department: Marketing
Job Summary and Objectives
The Digital Marketing Coordinator I role is a versatile marketing professional responsible for supporting digital marketing, social media management, event & community engagement support, content creation, and brand stewardship.
The ideal candidate possesses a blend of marketing, digital media, and communication skills with the ability to support multiple projects across various business units.
Essential Job Functions
- Create and manage digital content across social media platforms, blogs, and other communication channels.
- Develop and implement social media strategies that align with company objectives, brand standards, and marketing initiatives.
- Create, schedule, and publish engaging content including graphics, videos, photography, and written communications.
- Support product launches, promotional campaigns, customer communications, and service announcements with approved content.
- Manage social media advertising campaigns and assist with digital advertising initiatives.
- Assist with execution of community events, trade shows, open houses, employee events, and customer engagement programs.
- Monitor online reputation and engage professionally with customers and community members across digital platforms.
- Support crisis communications and emergency communications efforts with direction from leadership utilizing approved content and copy.
- Maintain current knowledge of telecommunications products, industry trends, marketing best practices, and digital technologies.
- Deliver exceptional customer service by demonstrating ownership, professionalism, effective communication, and a customer-first mindset.
Supervisory Responsibilities
- No direct supervisory responsibility.
Competencies
- Strong knowledge of marketing principles, branding, advertising, and customer engagement.
- Experience with social media platforms, digital marketing, and content management.
· Familiarity with digital marketing tools, email platforms, analytics tools, and content creation software.
- Excellent written, verbal, and interpersonal communication skills.
- Creative content development, storytelling, and brand messaging abilities.
- Strong organizational and time management skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Customer-focused mindset with strong relationship-building skills.
- Experience collaborating across departments and managing internal and external partnerships.
- Initiative, adaptability, and problem-solving abilities.
- Understanding of telecommunications, broadband, wireless, or technology industries preferred.
Physical and Mental Requirements
- Regularly required to sit, use hands, and communicate effectively.
- Frequently required to stand, walk, and operate office equipment.
- Occasionally lift and/or move up to 10 pounds.
- Ability to manage multiple projects, meet deadlines, and maintain attention to detail.
- Ability to analyze data and make informed recommendations.
Certification/License Requirements
- Current Driver's License.
Work Environment
- Primarily office-based with frequent use of computers, communication platforms, marketing software and social media platforms
- Regular travel to company locations, events, sponsorship activities, and community engagements.
- Frequent interaction with internal teams, customers, vendors, media contacts, and community partners.
Education
· Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field preferred.
Experience
- Minimum of 1-3 years of experience in marketing, communications, managing social media accounts, digital marketing or related roles.
- Telecommunications, broadband, technology, or related industry experience preferred.
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Basic graphic design or multimedia editing skills preferred (Adobe Creative Suite or Canva)
- Knowledge of SEO, web traffic metrics, and paid social campaign management.
- Photography, videography, graphic design, and content creation experience is a preference.
This position is Safety Sensitive under the Oklahoma Medical Marijuana Law.
Other duties may be assigned at the discretion of management based on the needs of the business.