Digital Marketing Executive

This is a Direct Hire position, 100% on site in Newport Beach, CA. Base salary is market rate, + annual bonus.
We really need someone who has experienced in managing $60+ millions in marketing expense per year whether is directly managing the campaign or managing a team that manages the campaign.

We are seeking a visionary, data-driven, and highly strategic Chief Marketing Officer (CMO) to lead and scale the marketing organization for one of the nation's fastest-growing personal injury law firms. With annual revenues exceeding $200 million and aggressive growth plans to double the size of the organization over the next several years, the CMO will play a critical role in driving market expansion, brand dominance, customer acquisition, and revenue growth.

This executive will bring experience from large-scale consumer brands, national service organizations, high-growth enterprises, or Fortune 500 environments, with a proven track record of managing substantial marketing budgets, leading large teams, and driving measurable business results. Experience in legal services, financial services, insurance, healthcare, consumer services, or other highly regulated industries is strongly preferred.

The CMO will oversee all aspects of marketing strategy, including brand management, performance marketing, media buying, digital acquisition, customer journey optimization, public relations, sponsorships, market research, and marketing technology.

Key Responsibilities

Executive Leadership & Strategic Growth

• Develop and execute a comprehensive multi-year marketing strategy aligned with the firm's growth objectives.
• Serve as a key member of the Executive Leadership Team, contributing to overall business strategy and organizational growth initiatives.
• Build a scalable marketing organization capable of supporting revenue growth from $200M+ to $400M+ and beyond.
• Partner closely with the CEO, COO, CFO, CTO, and operational leaders to align marketing investments with business objectives.
• Establish KPIs and accountability systems to measure marketing effectiveness and ROI.

Brand Leadership

• Elevate and protect the firm's national brand positioning and market reputation.
• Lead brand architecture, messaging, creative strategy, and customer experience initiatives.
• Ensure consistency across all consumer touchpoints, including advertising, digital channels, intake experiences, community engagement, and public relations.
• Identify opportunities for market expansion and increased brand awareness in existing and emerging markets.

Customer Acquisition & Performance Marketing

• Oversee all paid and organic acquisition channels including:
• • Television
  • Digital advertising
  • Search engine marketing (SEM)
  • Search engine optimization (SEO)
  • Social media marketing
  • Programmatic advertising
  • Outdoor advertising
  • Radio
  • Affiliate marketing
  • Sponsorships
  • Emerging media platforms
• Optimize customer acquisition costs (CAC), conversion rates, and marketing-generated revenue.
• Develop sophisticated attribution models to evaluate marketing performance across channels.
• Drive continuous improvement through testing, analytics, and data-driven decision making.

Digital Transformation & Marketing Technology

• Lead marketing technology strategy, including CRM integration, marketing automation, customer data platforms, analytics tools, and AI-enabled marketing initiatives.
• Partner with technology teams to enhance lead generation, intake conversion, and customer engagement capabilities.
• Utilize advanced analytics to improve forecasting, targeting, segmentation, and campaign performance.

Media Buying & Agency Management

• Manage substantial annual advertising and media budgets.
• Negotiate and oversee relationships wit

  All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance.