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Digital Marketing Lead

PRI Technology
  • Houston, TX
  • Instant Apply
1 day ago

Job Description

I have a full time opportunity for a B2B Digital Marketing Lead to join one of our top tier clients in Houston TX (3 days onsite). This is a high-impact role for a strategic, self-directed marketer who thrives in a fast-paced environment and is energized by cross-functional collaboration. You will partner closely with the Sr. Director of Marketing and work hand-in-hand with Commercial, Operations, HR, Safety, and other internal teams to ensure marketing delivers measurable business results.

This role does come with a generous base salary and employee benefits package!

Responsibilities
  • Partner with the Sr. Director of Marketing to develop and own the annual marketing roadmap, ensuring initiatives are aligned with company growth objectives and delivered on schedule.
  • Translate business priorities into integrated marketing programs that span brand awareness, thought leadership, commercial enablement, and client retention.
  • Track, analyze, and present campaign performance, ROMI, and key KPIs; use data to continuously refine strategy and demonstrate marketing impact.
  • Collaborate with the Commercial teams to develop high-quality presentations and proposals, synthesizing technical content into client-ready materials.
  • Drive the creation and maintenance of sales decks, pitch materials, and capability overviews that empower the commercial team to win and retain business.
  • Build a library of win stories and case studies that demonstrate measurable impact for clients across market segments.
  • Contribute to commercial dashboards tracking pipeline, campaign attribution, and ROMI in coordination with Sales and Operations.
  • Own brand integrity across all materials, channels, and touchpoints, ensuring consistency with brand standards and a company voice.
  • Develop compelling content including case studies, white papers, one-pagers, social posts, email campaigns, and other collaterals that showcase Priority Power's expertise.
  • Maintain and evolve the content calendar; lead editorial planning and publishing across all channels.
  • Design marketing collateral (brochures, flyers, banners, and digital graphics) in line with brand guidelines using Adobe Creative Suite and related tools.
  • Set the strategy and provide oversight for all digital marketing channels, including website (WordPress), SEO, and email marketing with dedicated team members handling day-to-day execution under the Marketing Manager's supervision.
  • Direct social media strategy and editorial standards; supervise team members responsible for content creation, scheduling, community management, and performance reporting (UTMs, engagement, conversions).
  • Lead tradeshow and event strategy, asset preparation, vendor coordination, shipping, lead capture, and post-event follow-up and reporting.
  • Manage marketing operations including budget tracking, POs, vendor invoices, asset libraries, and campaign reporting to ensure smooth and accountable execution.
  • Evaluate, onboard, and manage external vendors, agencies, and contractors as needed.
  • Support internal branding and employee engagement initiatives that strengthen company culture and external visibility.
  • Mentor and provide guidance to junior marketing team members as the team grows.
Requirements
  • Bachelor's degree in Marketing, Communications, Business, Graphic Design, or a related field.
  • 7–10 years of progressive B2B marketing experience; energy, power, industrial, or technology sectors strongly preferred.
  • Proven track record of managing complex marketing projects and programs with minimal supervision.
  • Exceptional written and verbal communication skills; ability to translate complex technical subject matter into clear, compelling narratives for varied audiences.
  • Strong project management skills with meticulous attention to detail and the ability to manage multiple concurrent priorities.
  • Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign); experience with Canva or Figma is a plus.
  • Strong design instincts and fluency with brand guidelines, layout principles, and visual storytelling.
  • Experience with CRM or marketing automation platforms (HubSpot, Salesforce) and analytics tools (Google Analytics, UTM tracking).
  • Proficiency in Microsoft Office, particularly PowerPoint; familiarity with SharePoint is a plus.
  • Experience with WordPress or similar CMS for website content management.
  • Collaborative, proactive, and skilled at building relationships across departments and seniority levels.
  • Self-motivated with high ownership mentality and strong follow-through.
  • Ability to work onsite in Houston, TX; occasional travel required (~10–15%).

Lori Sklarski
Senior Technical Recruiter, PRI Technology
Lori.sklarski@pritechnology.com
Direct:(973)-354-2797
Office: 973.732.5454 x27
Cell: 973.432.9968
www.pritechnology.com
www.pritechnology.com

Numbers & Facts

LocationHouston, TX

Skills

  • Adobe Creative Suiteunmatched
  • Adobe Illustratorunmatched
  • Adobe InDesignunmatched
  • Adobe Photoshopunmatched
  • Analysis Skillsunmatched
  • Billingunmatched
  • Brand Marketing (Branding)unmatched
  • Brochuresunmatched
  • Budget Managementunmatched
  • Business-to-Business (B2B) Marketingunmatched
  • Campaignsunmatched
  • Channel Marketingunmatched
  • Communication Skillsunmatched
  • Content Developmentunmatched
  • Content Managementunmatched
  • Content Management Systems (CMS)unmatched
  • Cross-Functionalunmatched
  • Customer Relationship Management (CRM)unmatched
  • Customer Retention/Renewalunmatched
  • Detail Orientedunmatched
  • Email Campaignunmatched
  • Email Marketingunmatched
  • Event Strategy Developmentunmatched
  • Flyersunmatched
  • Follow Throughunmatched
  • Google Analyticsunmatched
  • Graphic Designunmatched
  • Graphicsunmatched
  • Market Segmentationunmatched
  • Marketingunmatched
  • Marketing Automation Softwareunmatched
  • Marketing Communicationsunmatched
  • Marketing Strategyunmatched
  • Marketing/Sales Collateralunmatched
  • Mentoringunmatched
  • Microsoft Officeunmatched
  • Microsoft PowerPointunmatched
  • Microsoft SharePointunmatched
  • Multitaskingunmatched
  • Online Marketingunmatched
  • Operations Managementunmatched
  • Outbound Marketingunmatched
  • Pagerunmatched
  • People Managementunmatched
  • Performance Analysisunmatched
  • Performance Metricsunmatched
  • Presentation/Verbal Skillsunmatched
  • Project/Program Managementunmatched
  • Reporting Dashboardsunmatched
  • Salesunmatched
  • Sales Operationsunmatched
  • Salesforce.comunmatched
  • Search Engine Optimization (SEO)unmatched
  • Social Mediaunmatched
  • Standards Strategyunmatched
  • Storytellingunmatched
  • Strategic Planningunmatched
  • Team Lead/Managerunmatched
  • Team Playerunmatched
  • Technical Recruitingunmatched
  • Technical Writingunmatched
  • Thought Leadershipunmatched
  • Time Managementunmatched
  • Trade Showsunmatched
  • Vendor/Supplier Managementunmatched
  • Website Managementunmatched
  • White Papersunmatched
  • Willing to Travelunmatched
  • Wordpressunmatched
  • Writing Skillsunmatched

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