Transcend, Inc. is a fast-growing, Twin Cities–based medical device company transforming the way people experience sleep therapy. Our travel-friendly CPAP device—small enough to fit in the palm of your hand—along with an expanding ecosystem of accessories, helps people sleep better, travel easier, and live more fully wherever their journey takes them.Job OverviewWe're seeking a Digital Marketing Lead with 5–7 years of hands‑on experience to own and optimize SEO, paid search, social campaigns for our Transcend solutions. This role is highly executional and performance-focused, with clear ownership of day‑to‑day campaign management, optimization, and reporting across organic and paid channels, as well as DTC conversion. This role is ideal for someone who thrives in the tools, values measurable impact, is comfortable operating with increasing autonomy, and is energized by sales conversion.Key ResponsibilitiesSEO & Organic GrowthExecute on‑page SEO improvements, including meta tags, headers, internal linking, and content optimizationEnsure content and site architecture align with EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) best practicesOptimize content for AI discovery and engagement across search engines and emerging AI‑powered search experiencesConduct keyword research and support content strategy based on search intent and conversion opportunityOptimize existing blog and website content for rankings, engagement, and conversion performanceMonitor technical SEO health, rankings, and organic traffic trends, track and report SEO performance using Google Search Console and GA4Achieve Monthly, Quarterly, and Annual DTC Sales Revenue PlanBuild, manage, and optimize paid search campaigns (Search, Display, and remarketing)Perform keyword research, write and test ad copy, and run structured A/B testsManage budgets, bids, Quality Scores, and conversion trackingMonitor CPA, ROAS, and conversion performance across campaignsApply data‑driven optimizations to improve efficiency and scale high‑performing initiativesPaid Social – Meta, TikTok, X, YouTube, and OthersOwn paid social campaigns from setup through optimization and scalingBuild and test audiences, including custom, lookalike, and retargeting segmentsCollaborate on creative strategy, messaging, and testing frameworksMonitor engagement, conversion, and efficiency metricsScale winning campaigns while maintaining cost disciplineAnalytics, Reporting & OptimizationOwn weekly and monthly performance reporting across organic and paid channelsMaintain dashboards, documentation, and campaign insightsAnalyze trends and provide clear, actionable optimization recommendationsSupport attribution modeling and funnel performance analysisUse insights to reduce manual oversight and increase campaign efficiency over timeQualifications5–7 years of hands‑on digital marketing experience with ownership of SEO and paid media programsProven experience managing SEO, Google Ads, and paid media platforms (Meta required), and YouTubeStrong understanding of modern SEO best practices, including EEAT and technical fundamentalsExperience leveraging AI tools for content optimization, testing, and performance improvementProficiency with GA4, Google Ads, Meta Ads Manager, and SEO toolingStrong analytical mindset with attention to detail and performance metricsAbility to work independently while collaborating closely with a Marketing Manager and Chief Growth OfficerWhat Success Looks LikeImproved SEO rankings, AI visibility, and organic traffic qualityPaid campaigns consistently meeting or exceeding CPA and ROAS targetsClear, actionable reporting that drives better decision‑makingIncreased ownership with reduced need for day‑to‑day oversightNice to HaveGoogle Ads or Meta Blueprint certificationExperience with landing page optimization and CRO testingFamiliarity with HubSpot, Salesforce, or marketing automation platformsExperience in B2B, eCommerce, or regulated industriesExperience working with Shopify , including product feeds, conversion tracking, and performance optimization#J-18808-Ljbffr