An Introduction to CodalCodal is an award-winning web design and development consultancy that helps enterprise organizations solve complex problems and accelerate growth through elegant, data-driven digital solutions. Our areas of expertise include application modernization, eCommerce, UX/UI design, product strategy, data analytics, and artificial intelligence.At Codal, you will collaborate with some of the most innovative organizations in the world and work on cutting‑edge technologies that push the boundaries of design and software development. We promote long‑term success, not just for our clients but for our team, helping you develop a professional roadmap that takes your career to new heights.About CodalFounded in 2009 and headquartered in Chicago, Codal is an award‑winning digital consultancy. We specialize in product strategy, experience design, ecommerce, platform engineering, cloud architecture, big data and AI, serving as the premium development partner for enterprise clients across life sciences, manufacturing, B2B platforms and ecommerce.Our marketing team is responsible for driving pipeline across these service lines, working closely with sales and our technology partners to generate and convert demand. We are investing meaningfully in marketing through 2026: this is a chance to join a team that is being built out, not maintained.The roleWe are looking for a digital marketing lead to own Codal's demand engine: the website, organic visibility, paid digital, landing pages and the webinar program. This is a hands‑on senior role where you both set the strategy and execute it.You will report into the Global Head of Marketing and work closely with design, engineering, content and sales. Codal.com is yours to take from "great site" to a real conversion machine that ranks, ranks in AI engines, and feeds pipeline every week.This is a builder's role, not a maintainer's. We expect a roadmap, an opinion, and follow‑through.What you'll ownWebsite and site managementCodal.com is your product: own the roadmap, performance, information architecture and conversion pathsPartner with design and engineering on the redesign roadmap, A/B tests, page templates and ongoing site improvementsManage the CMS (Sanity); brief, review and ship new pages from copy through launchOwn site performance: Core Web Vitals, page speed, accessibility, uptime, and the boring stuff that compoundsSEO and AEOOwn technical SEO end‑to‑end: crawl, indexation, schema, internal linking, site architectureBuild and run the AEO (Answer Engine Optimization) playbook so Codal shows up in AI‑driven discovery: ChatGPT, Perplexity, Google AI Overviews, Claude and what comes nextRun regular SEO audits, monitor SERP performance, and prioritize page‑level updatesPartner with the Senior Content Manager on SEO and AEO‑driven briefs so content gets distribution by design, not by accidentLanding pages and digital campaignsDesign and ship campaign landing pages with the design team for every major campaign and partner programSet up conversion tracking, form logic, UTMs and routing into HubSpot and SalesforceRun paid digital campaigns: LinkedIn, Google, programmatic, retargeting; own the strategy, agencies and reportingWebinars and digital eventsOwn the webinar program end to end: topic strategy, partner coordination, promotion, registration and post‑event follow‑upRun co‑marketing webinars and digital events with technology partnersTrack and report on webinar attribution into pipeline, not just attendanceAnalytics and reportingOwn the digital marketing dashboard: traffic, conversion, MQLs, attribution, paid ROIRun quarterly performance reviews; identify what to scale, what to cut, and where to invest nextConnect digital performance back to revenue impact, not vanity metricsWhat we're looking for5+ years in B2B digital marketingConsulting firm, agency or professional services background required. You have driven digital growth for a complex service business, not just a SaaS productStrong technical SEO foundation: schema, Core Web Vitals, crawl, indexation, log file analysisWorking familiarity with AEO and GEO (Generative Engine Optimization); a clear point of view on how AI engines surface content and how Codal should adaptProven track record building and improving websites that actually convert, with measurable outcomes you can talk aboutHands‑on with the modern digital stack: HubSpot, Salesforce, GA4, Search Console, Ahrefs or Semrush, LinkedIn Ads, Google AdsComfortable working with engineers and designers: you can write a clear brief and understand basic technical tradeoffsStrong analytical foundation; comfortable in a spreadsheet and in a dashboardBonus: experience with Sanity, headless CMS, Next.js or other modern composable web stacksHow this role will be measuredQualified organic traffic growth to priority service‑line pagesSite conversion rates and form‑fill qualityWebinar attendance, attribution and pipeline contributionDigital‑attributed MQLs and sourced pipeline by quarterVisibility in AI‑driven discovery surfaces (AEO benchmark)Why you'll want this roleReal budget for paid, tools and testing, with executive support for site investmentA site you can actually move: leadership wants the redesign and the content investment to happenDirect work with major technology partners on co‑marketing programsClear remit and the freedom to set digital strategy, not just execute someone else's planA team being built out around you: senior content, campaign, and India‑based content support all coming online in 2026Location and logisticsBased in Chicago, hybrid (3 days in office)Compensation + Benefits:$105–160k base, depending on experienceDiscretionary annual bonus, health benefits, 401(k), and standard Codal perksWe offer Medical, Life, Dental/Vision, and many more insurance typesEmployer 401k match - 4%Working hybrid for in‑person collaboration and sprint‑planning daysWe regularly host happy hours, dinners, excursions, and other company events to unwind after a hard day at workAn office in the heart of downtown Chicago with a gym, food court, rooftop bar, outdoor sports court, and other amenitiesWe continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include but aren't limited to, a candidate's experience and skills relative to the scope and responsibilities of the position.Pay range: $105,000—$155,000 USDNote: Codal only communicates with candidates through official @codal.com email addresses. We never request payment during the hiring process. Please be vigilant regarding recruitment scams.At Codal, we are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.#J-18808-Ljbffr