Lighthouse Technology Services is partnering with our client to fill their Digital Marketing Manager position! This is a 4+ month contract opportunity based in Buffalo, NY and can be remote in the United States (working Eastern Time hours).
This role will be a W2 employee of Lighthouse Technology Services. No C2C or subcontracting arrangements will be considered.
What You’ll Be Doing:
Manage and maintain company's websites using Adobe Experience Manager (AEM).
Author and publish accurate, engaging, and SEO-friendly content for online banking platforms.
Collaborate with designers and compliance teams to ensure brand consistency and regulatory alignment.
Implement front-end enhancements using HTML, CSS, and JavaScript to improve the user experience for banking customers.
Apply UX and accessibility best practices to optimize digital banking channels.
Conduct quality assurance testing for cross-device compatibility and ADA compliance.
Monitor digital performance using tools like Google Analytics and Tableau, and report insights to banking stakeholders.
Collaborate with marketing, technology, compliance, and customer experience teams to deliver seamless, compliant digital experiences.
Lead the development and implementation of digital marketing strategies that support customer acquisition, retention, and cross-sell within a banking environment.
Deliver marketing and communication programs that align with business unit goals and reinforce the bank’s brand identity.
Develop and manage budgets for digital marketing initiatives across bank product lines.
Evaluate campaign effectiveness using key performance indicators (KPIs) and provide recommendations for continuous improvement.
What You’ll Need to Have:
7+ years of experience in a digital marketing role or similar.
Knowledge of digital marketing within a regulated industry such as banking or financial services.
Strong knowledge of search engine marketing, display advertising, social media, and content strategies.
Proficiency in Site Catalyst, Google Analytics, Tableau, or similar platforms for performance analysis.
Ability to interpret data and provide actionable insights
Experience with the following:
Adobe Experience Manager (AEM)
HTML, CSS, JavaScript
Adobe Creative Suite and/or Figma
SEO principles
ADA and digital accessibility standards
UX optimization and A/B testing (Adobe Target preferred)
Jira and Confluence
Quantum Metric (preferred)
Familiarity with compliance requirements in banking or financial services