Digital Marketing Manager

Michael Best

Austin, TX

JOB DETAILS
SKILLS
Advertising, Analysis Skills, Brand Marketing (Branding), Business Development, Campaigns, Channel Marketing, Coaching, Communication Skills, Content Development, Customer Relationship Management (CRM), Detail Oriented, Digital Media, Ecosystems, Email Marketing, Equal Employment Opportunity (EEO), Establish Priorities, Genetics, Insurance, Leadership, Legal, Life Insurance, Market Segmentation, Marketing, Marketing Communications, Marketing Strategy, Marketing/Sales Collateral, Medical Conditions, Mentoring, Metrics, Military, Online Marketing, Performance Management, Performance Metrics, Presentation/Verbal Skills, Project/Program Management, Social Media, Target Marketing, Team Lead/Manager, Team Player, Writing Skills
LOCATION
Austin, TX
POSTED
2 days ago

Digital Marketing ManagerMichael Best is seeking a highly skilled and motivated Digital Marketing Manager to join our Marketing & Business Development Team in one of our offices located in Chicago, Denver, Washington D.C., Austin, Raleigh, Charlotte, Milwaukee, or Waukesha.This position will work closely with the marketing management team to update and further develop the firm's existing digital marketing channels, including owned digital and web channels, while implementing new go‑to‑market activities and initiatives, and opportunities associated with brand governance, content creation, and paid advertising.The Digital Marketing Manager will balance a data‑driven mindset with a collaborative and creative approach to planning, implementing, and leading the efforts to develop and manage marketing collateral, content, and engagement strategies in a seamless and integrated fashion.Responsibilities & DutiesDeliver omni‑channel digital experiences that leverage the firm's values, consistent branding, and key themes to execute effective go‑to‑market campaigns and brand awareness initiativesLead the creation and implementation of annual strategy and quarterly campaign designLead the creative development of a holistic, cross‑channel (social, .com, email, etc.) content ecosystem in support of the firm's multifaceted digital programsDemonstrate strong leadership, prioritization, and communication skills to deliver exceptional results on‑time and within budgetManage the Digital Marketing and Web team to ensure the firm's needs are supported and executed across all pillars of the marketing technology footprintManage KPI reporting of digital metrics across all channels, including ongoing and ad‑hoc reporting needs, to optimize campaigns and drive efficienciesExplore and adopt new channels, methods, and platforms to optimize marketing communications and improve client and stakeholder journeysDevelop a deep understanding of firm audience segments and behaviors by performing research and analysis to keep up to date on the firm's target markets and industriesWork alongside the firm's Business Development team to identify marketing strategies based on region and practice opportunities outlined by firm leadershipJob RequirementsMinimum of Bachelor's degree in a relevant subject or equivalent combination of education and experience8+ years in a digital marketing role with demonstrated success in managing digital campaignsExperience managing teams, agencies, and vendorsExpertise in digital and social media platforms and technology, including CRM audience segmentation, email marketing platforms, etc.Strong project management skills with excellent attention to detailExcellent oral and written communication skills with a passion for engaging and mentoring othersAbility to excel in a team‑oriented, detail‑oriented, collaborative, and fast‑paced environment and think creatively and independentlyValid authorization to work in the U.S.LocationThis position can be based in any of our offices in Chicago, Denver, Washington D.C., Austin, Raleigh, Charlotte, Milwaukee, or Waukesha.BenefitsCompetitive base pay and annual merit review/incentive payMedical, vision care, health savings accounts and flexible spending accountsWellness program, employee and family assistance program401(k) with company contribution, short‑term disability plan, long‑term disability plan, life insurance, critical illness insurance, parental/family leaveLearning and growth opportunities such as challenging and dynamic roles, professional growth, performance management and coaching, specialized training programsContemporary work environment, collaborative culture, positive and respectful work climate, performance recognitionEqual Employment OpportunityMichael Best & Friedrich LLP and Michael Best Strategies LLC are committed to providing equal employment opportunity and maintaining a workplace free from discrimination based upon age, race, religion, color, disability, marital status, sex (including pregnancy), national origin, ancestry, ethnicity, sexual orientation, gender identity or expression, genetic information, veteran or military status, or any other status protected by applicable federal, state, or local law.AccommodationIf, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, please contact our Recruiting team at 414.225.4999 or careers@michaelbest.com.#J-18808-Ljbffr

About the Company

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Michael Best