Digital Marketing Manager, AWS Website

Amazon

Seattle, WA

JOB DETAILS
SKILLS
A/B Testing, Adobe Product Family, Alliance/Partner Marketing, Amazon Web Services (AWS), Analysis Skills, Atlassian JIRA, Business Intelligence, Business Operations, Channel Marketing, Communication Skills, Content Management Systems (CMS), Cross-Functional, Customer Experience, Customer Relationship Management (CRM), Demand Generation, Functional Programming Languages, Improvement Metrics, Instrumentation, Leadership, Marketing, Marketing Campaign, Marketing Communications, Online Marketing, Operations Processes, Performance Metrics, Pivot Chart, Pivot Tables, Process Improvement, Product Management, Production Management, Project/Program Management, Publications, Quality Assurance, Salesforce.com, System Test, Systems Scalability, Tableau, Team Lead/Manager, Test Plan/Schedule, User Interface/Experience (UI/UX), Web Analytics, Web Programming, Website Management
LOCATION
Seattle, WA
POSTED
5 days ago
Description The AWS Website team is looking for an experienced, data-driven Digital Marketing Manager to join the AWS Channels Marketing team. The role will work with stakeholders to bring great digital experiences customer experiences to life, driving strategy and creative for the websites biggest experiences with a mixture of white-glove creation, consultation on leveraging scalable website systems, and a test-and-learn roadmap. The ideal candidate will be able to manage multiple programs at one time, and will have a proven track record executing digital experiences and experimental roadmaps from ideation through launch that drive against key KPIs. This role requires effective marketing partner communication skills, as well as a clear understanding of AWS brand guidelines and standards, website features and tools, and technical capabilities. Moreover, as the marketer responsible for optimizing our customers experiences, they will be responsible for overseeing end to end analysis and developing a test and learn roadmap. This is a high visibility and high impact workstream that works across AWS Marketing. Key job responsibilities * Create world-class customer experiences on AWS digital properties * Define, maintain and enhance with the goal of raising customer awareness of and drive AWS demand * Collaborate with stakeholders across various web, marketing, engineering, UX, product management, and business teams to identify and drive innovative website solutions that achieve business goals and raise the bar for customer experience with each launch. * Work closely with the AWS business intelligence and operations, engineering, partner marketing, and/or product management teams to define and improve website instrumentation, multi-variate testing and other relevant website intelligence. * Identify and optimize internal web authoring workflows to create efficiencies and process standards. * Approach quality assurance (QA) with a high degree of rigor to ensure the customer experience meets a high quality bar before publication. Basic Qualifications - 5+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience in digital marketing and content production timelines and process - Experience leading website operational teams and processes - Experience with web development, specifically with Adobe Experience Manager (AEM) or other enterprise CMS Preferred Qualifications - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience with A/B testing, especially around audience segmentation and targeting - Experience managing production teams and assigning work based on intake priority - Experience working in ticketing platforms such as Asana, JIRA, Workfront or similar tools Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually

About the Company

A

Amazon

At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
COMPANY SIZE
10,000 employees or more
INDUSTRY
Other/Not Classified
FOUNDED
1994
WEBSITE
http://Amazon.com/militaryroles