Digital Marketing Manager

Datavail Corporation

Boulder, CO

JOB DETAILS
SKILLS
Alliance/Partner Marketing, Amazon Web Services (AWS), Artificial Intelligence (AI), Audience Development, Best Practices, Business-to-Business (B2B) Marketing, Campaigns, Cloud Computing, Communication Skills, Consulting, Content Development, Content Structure, Custom Media, Customer Support/Service, Data Analysis, Data Management, Demand Generation, Detail Oriented, Ecosystems, Email Campaign, Emerging Technology, Engagement Marketing, Google Search Engine, HTML (HyperText Markup Language), JavaScript, Keyword Research, Lead Management, Leadership, Looker, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Strategy, Microsoft Product Family, Microsoft Windows Azure, Multitasking, MySQL, Online Marketing, Operational Audit, Oracle, Organizational Skills, Performance Analysis, Product Positioning, Project/Program Management, Promotional Programs, Reporting Skills, Salesforce.com, Search Engine Keywords, Search Engine Optimization (SEO), Software Development, Strategic Planning, Technical Delivery, Technical Leadership, Technical Support, Technology Sales, Thought Leadership, Webinar, Writing Skills
LOCATION
Boulder, CO
POSTED
1 day ago
  • At Datavail, we help organizations modernize, manage, and activate their data to power cloud transformation and AI-driven innovation
  • We are evolving from a company "born in data" into one built for the future of AI, analytics, and intelligent applications -- and marketing plays a central role in that transformation
  • We are looking for a bright, ambitious, hard-working digital marketer early in their career who wants to grow into a senior marketing leader over time
  • This role is designed for someone with strong fundamentals, curiosity, initiative, and the drive to learn rapidly across modern B2B marketing disciplines
  • You will work directly with senior marketing leadership on strategic initiatives spanning digital marketing, SEO/GEO, content, partner marketing, thought leadership, AI search visibility, and marketing automation
  • You will gain exposure to executive-level strategy while also developing deep hands-on expertise
  • For the right person, this role has significant long-term growth potential, including a path toward senior leadership within Datavail''s marketing organization
  • Digital Marketing & Campaign ExecutionSupport integrated marketing campaigns across digital channels
  • Build and optimize landing pages, forms, nurture flows, and email campaigns
  • Help execute account-based marketing (ABM) and demand generation programs
  • Track campaign performance and contribute recommendations for optimization
  • Assist with webinar, event, and virtual campaign promotion

SEO, GEO & AI Search Visibility

  • Support SEO strategy and content optimization initiatives
  • Help evolve Datavail''s presence within emerging AI-driven search experiences (GEO/AEO)
  • Research keywords, search intent, competitive positioning, and content opportunities
  • Assist with structured content development designed for both human buyers and AI discovery
  • Monitor trends around AI search, LLM visibility, Reddit/Quora engagement, and answer engine optimization

Partner Marketing

  • Support joint marketing initiatives with strategic partners including AWS, Microsoft, Oracle, Databricks and others
  • Coordinate co-branded campaigns, webinars, marketplace promotions, and MDF-related activities
  • Help align messaging and campaigns with partner priorities and technologies

AI-Driven Marketing Innovation

  • Help identify, test, and implement Generative AI and Agentic AI solutions across Datavail''s marketing organization
  • Continuously evaluate emerging AI tools, platforms, and best practices to improve marketing effectiveness, efficiency, and scalability
  • Leverage AI to accelerate content creation, campaign development, audience research, personalization, SEO/GEO optimization, and performance analysis
  • Partner with Marketing Operations, Revenue Operations, Sales, and Technology teams to automate workflows and eliminate manual processes where appropriate
  • Assist in the development of AI-powered marketing agents that can support content generation, campaign execution, asset discovery, reporting, and other marketing functions
  • Help establish repeatable AI-enabled marketing processes and document best practices for broader team adoption
  • Stay current on developments in Generative AI, Agentic AI, AI-driven search, and emerging marketing technologies, bringing new ideas and experimentation opportunities to the organization
  • Contribute to Datavail''s vision of becoming an AI-forward organization and a recognized leader in helping clients leverage data and AI to drive business outcomes
  • Marketing Operations & Analytics
  • Work within Salesforce and Pardot (Marketing Cloud Account Engagement)
  • Build and maintain campaign workflows, lists, forms, emails and reporting
  • Help improve lead management, attribution, and campaign tracking
  • Analyze campaign performance and provide insights tied to pipeline and revenue outcomes

What We''re Looking For

  • We care more about intelligence, initiative, work ethic, and growth potential than checking every box

  • Ideal candidates should have:

  • 2 -6 years of experience in digital marketing, demand generation, content marketing, partner marketing, or marketing operations

Experience with Pardot/Marketing Cloud

  • Account Engagement, Salesforce (HubSpot, Marketo, or similar platforms a bonus, but not necessary)
  • Experience with Webflow or a similar web platform and built in analytics
  • Experience with GA4, Google Ads and Google Search Console
  • Experience developing reporting in Looker Studio
  • Working knowledge of HTML and JavaScript
  • Understanding of SEO fundamentals and curiosity about AI-driven search evolution
  • Strong writing and communication skills

Interest in enterprise technology, cloud, data, analytics, AI, or IT services

  • Strong organizational skills and attention to detail
  • Ability to manage multiple projects in a fast-moving environmentDesire to continuously learn and take on increasing responsibility

Bonus points for:

  • B2B technology marketing experience
  • Experience working with AWS, Microsoft, Oracle, Databricks, or similar ecosystems
  • Exposure to ABM or partner marketing
  • Experience using AI tools within marketing workflows

This Role Is Different

This role offers the opportunity to:

  • Learn directly from senior marketing leadership and Agentic AI experts
  • Gain broad exposure across modern B2B marketing disciplines
  • Help shape an emerging AI-era marketing strategy
  • Work in a highly visible role with executive exposure
  • Grow into larger leadership responsibilities over time
  • We are looking for someone who wants more than just their next job. We are looking for someone who wants to build a career and become part of the next generation of marketing leadership at Datavail

Datavail is a leading provider of data management, application development, analytics, and cloud services, with more than 1,000 professionals helping clients build and manage applications and data via a world-class tech-enabled delivery platform and software solutions across all leading technologies. For more than 17 years, Datavail has worked with thousands of companies spanning different industries and sizes, and is an AWS Advanced Tier Consulting Partner, a Microsoft Solutions Partner for Data & AI and Digital & App Innovation (Azure), an Oracle Partner, and a MySQL Partner.

About the Company

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Datavail Corporation