Overview As the Digital Marketing Manager you will work within our Marketing Department to promote Carolina Handling, owning the website as primary function. This position will have significant opportunities for impact to the organization's brand and community presence. A key member of the Marketing team, the Digital Marketing Manager takes full ownership of the company website and leads digital demand capture efforts, providing project management and strategic digital marketing support, and assisting with marketing operations as assigned by the Senior Marketing Manager. Works independently on special projects according to agreed timelines and special requests. Could have direct reports.Responsibilities Own CarolinaHandling.com as a strategic business asset responsible for customer experience, lead generation, search visibility, and digital performance.Develop and execute the website roadmap, prioritizing enhancements that improve user experience, engagement, conversion rates, and business outcomes.Manage website content governance, ensuring content remains accurate, optimized, on-brand, and aligned with business objectives.Partner with internal stakeholders and external development partners to implement website improvements, functionality enhancements, and new digital experiences.Monitor website health, accessibility, technical performance, and SEO best practices.Organic Growth & Demand Capture Develop and execute strategies to increase organic traffic, improve search visibility, and generate qualified inbound demand.Serve as the subject matter expert for SEO, AEO, GEO, and emerging search technologies.Conduct keyword research, content optimization, technical SEO analysis, and competitive benchmarking.Collaborate with content creators and subject matter experts to develop search-focused content that supports customer needs and business objectives.Continuously identify opportunities to expand Carolina Handling's digital footprint and authority across search and AI-driven discovery platforms.Conversion Rate Optimization (CRO) Lead website and landing page optimization efforts designed to improve visitor engagement and conversion rates.Design, build, and optimize landing pages supporting campaigns, product launches, events, and lead generation initiatives.Conduct A/B testing and user behavior analysis to identify opportunities for conversion improvement.Partner with the Performance Marketing team to maximize paid campaign effectiveness through optimized digital experiences and conversion paths.Marketing Automation & Email Marketing Own HubSpot administration, governance, and optimization.Build and manage email marketing campaigns, nurture programs, lifecycle workflows, and audience segmentation strategies.Develop lead nurturing programs that accelerate prospect engagement and improve lead-to-opportunity conversion.Ensure seamless integration between website forms, CRM systems, marketing automation platforms, and sales processes.Maintain lead scoring models and lifecycle stages in partnership with Sales leadership.Analytics & Business Performance Establish and maintain reporting frameworks that measure website performance, lead generation, campaign effectiveness, and pipeline contribution.Analyze website, campaign, and customer journey performance using HubSpot, Google Analytics, Search Console, and other marketing technologies.Translate complex performance data into actionable recommendations and executive-level insights.Monitor industry trends, competitor activity, and emerging technologies to identify opportunities for continuous improvement.Cross-Functional Leadership Serve as a trusted partner to Sales, Recruiting, Product Management, Communications, and Executive Leadership teams.Collaborate with internal stakeholders to align digital initiatives with business priorities and revenue goals.Manage relationships with external agencies, website development partners, and technology vendors.Champion a culture of experimentation, continuous learning, and data-driven decision making across the marketing organization.Drive conversion rate optimization (CRO) by designing effective landing pages, testing calls to action, and collaborating with external partners to maximize the impact of paid media and demand capture campaignsMonitor digital marketing trends and competitor initiatives, applying insights to continuously improve the organization's digital presence, demand capture strategy, and overall marketing effectivenessQualifications 5+ years' experience in digital marketing, including developing, implementing, and managing campaigns that promote the organization's products and services; candidates from small to medium-sized organizations with broad, cross-functional responsibilities are strongly preferredBachelor's degree in marketing, business, communications or similar requiredTeam-oriented, customer-centered drive with a passion to learn in a fast-paced, goal/deadline-driven atmosphere driving digital marketing effortsPositive attitude with a high level of accountability, personal drive and strong work ethic as important as experienceMust be proficient in CMS platforms (Sitecore, WordPress, or Umbraco preferred; adaptability to new systems valued), HubSpot CRM (preferred) or comparable CRM platforms such as Salesforce, Google Analytics, SEO tools, and other digital marketing platformsCapability to manage small to complex projects from beginning to end, successfully balance multiple projects, and ensure timely and successful project completionUnderstanding of digital messaging creation, storytelling, and brand developmentCompetent in communicating and building relationships throughout the organization, strong verbal and written communication skillsComfortable working with a team approach - work with others in pursuing common goals, open to cross-training and learning all facets of our Marketing departmentAdept with assimilating and disseminating information in a professional mannerDemonstrate analytical and problem-solving skillsMust be proficient in Microsoft Office products including MS Project, Word, Excel, PowerPoint and OutlookTravel Requirements: Up to 15%This job description is intended to outline the general nature and level of work being performed by individuals assigned to this position. It is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. Management reserves the right to modify, add, or remove duties as necessary to meet business needs. This job description does not create a contract of employment between the company and the employee.#J-18808-Ljbffr