Digital Marketing Manager & Content Production Lead

Responsibilities:

Position Summary

Related Ross is seeking a strategic and creative Digital Marketing Manager & Content Production Lead to own our corporate digital presence and website experience. This individual will lead content strategy, oversee digital content production, drive SEO initiatives, and optimize this masterbrand website as a powerful brand and lead generation platform.

 

Working cross-functionally with internal teams, designers, developers, and external creative partners, this role will establish editorial vision, guide content development, and use analytics to continually improve engagement, search performance, and conversion. This is a role ideal for someone who enjoys combining storytelling and marketing best practices with data-driven decision making.

 

Key Responsibilities

Content Strategy & Production

• Lead the content strategy and editorial direction for the corporate website and digital channels.
• Develop content calendars, messaging frameworks, and storytelling opportunities aligned with business priorities.
• Partner with internal teams to source content while overseeing production with designers, writers, photographers, videographers, freelancers, and agencies.
• Review and edit digital content to ensure consistency in voice, quality, and brand standards.

Website, SEO & Lead Generation

• Own the corporate website as Related Ross's primary digital marketing and lead generation platform.
• Optimize website content, navigation, and user experience to increase engagement and conversions.
• Lead SEO strategy, including content optimization, keyword planning, and collaboration on technical SEO improvements.
• Partner with developers and digital agencies to continuously enhance website functionality and performance.

Analytics & Optimization

• Monitor website performance and user behavior through analytics and reporting tools.
• Track KPIs such as website traffic, time on site, pages per session, engagement, organic search performance, conversions, and lead generation.
• Analyze content and website performance to identify trends and recommend improvements that drive measurable business results.

Cross-Functional Collaboration

• Develop creative briefs and manage digital content production from concept through launch.
• Coordinate with internal stakeholders and external partners to ensure projects are delivered on time and aligned with brand standards.
• Create opportunities for digital cross-selling between the company’s many verticals including luxury residential, office, retail, sponsorship and the foundation.  

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
• 6-8+ years of experience in digital marketing, content strategy, website management, or content production.
• Experience managing a large-scale, dynamic, B-to-B website with a focus on SEO, user experience, brand storytelling and lead generation.
• Proficiency with Google Analytics, Google Search Console, CMS platforms, and website reporting tools.
• Strong understanding of SEO, content optimization, and digital performance metrics.
• Excellent writing, editing, project management, and cross-functional collaboration skills.
• Industry experience with real estate, financial services, technology, hospitality and/or luxury goods, a plus.

What Success Looks Like

• A high-performing corporate website that drives engagement and qualified leads.
• Improved SEO performance and organic traffic growth.
• Compelling, consistent digital content reflecting the Related Ross brand.
• Data-driven recommendations that continuously improve website performance and user experience.

Benefits:

• Personalized Health Care: Multiple medical, dental, and vision plan options; Employee Assistance Program
• Financial Benefits: Competitive salary and incentive packages; matching 401(k); FSAs and HSA; employer-paid life and AD&D insurance; paid leave & disability programs
• Social Wellness: 19+ days of PTO; mental health counseling & resources; fertility, surrogacy, and adoption assistance; volunteer days and donation matching
• Career Development: Learning & training programs; tuition & certification reimbursement; internal advancement opportunities

Overview:

Related Ross is transforming urban life in West Palm Beach and Palm Beach County, creating opportunity for all who live and work here. For over two decades, the company has worked to develop dynamic neighborhoods that are innovative, vibrant and inclusive. With completed, in development and planned properties in West Palm Beach and new development activity emerging in Palm Beach County, Related Ross is making long-term investments to transform and support local communities and build growth in the region.

 

Related Ross is a West Palm Beach-based organization that recently emerged as an independent entity from within Related Companies. Formed in 1972, Related Companies is the most prominent privately-owned real estate firm in the United States with major developments within a premier portfolio valued over $70 billion across Boston, Chicago, San Francisco, LA, Washington DC and London. 

 

Related Ross believes in investing in its talent and cultivates a positive, team-oriented environment where every voice is valued.  Employees are encouraged to boldly take on new challenges, transcend the status quo, and demonstrate a strong entrepreneurial spirit.  In its relentless commitment to excellence, Related Ross works to foster an innovative approach in its team members so that they can positively impact the communities in which they conduct business. 

Learn more about Related Ross at https://www.relatedross.com/.

 

For information about how we use your personal information, including information submitted for career opportunities, please review our Privacy Policy at https://www.related.com/privacy-policy.

 

#TRC #LI-RB1 #Onsite