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Digital Marketing Manager / Domain Delivery Lead

Tanisha Systems

Alameda, CA, CA

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JOB DETAILS
SKILLS
Agile Programming Methodologies, Amazon Web Services (AWS), Artificial Intelligence (AI), Atlassian JIRA, Best Practices, Biology, Biotech and Pharmaceutical, Budgeting, Business Strategy, Campaigns, Communication Skills, Continuous Improvement, Cross-Functional, Customer Relationship Management (CRM), Data Analysis, Data Quality, Delivery Management, Ecosystems, Emerging Technology, Engagement Marketing, Enterprise Architecture, Enterprise Marketing, Healthcare, Information Technology & Information Systems, Knowledge Transfer, Leadership, Marketing, Marketing Automation Software, Marketing Plan, Marketing Software, Multiplatform/Cross-Platform, Online Marketing, Operational Strategy, Operational Support, Performance Management, Performance Metrics, Problem Solving Skills, Quality Assurance, Quality Management, Quality Metrics, Release Management/Engineering, Reporting Skills, Risk Management, Sales, Salesforce.com, Scrum Project Management and Software Development, Team Lead/Manager, Team Player, Technical Delivery, Time Management, Use Cases, Vendor/Supplier Evaluation, Vendor/Supplier Management
LOCATION
Alameda, CA, CA
POSTED
1 day ago
Digital Marketing Manager / Domain Delivery Lead
Alameda, CA 94502 (Onsite)
Salary Market (DOE)
Full-Time / Direct-Hire

Tech Stack Snapshot preferred for FYR Digital Marketing, MarTech, Omnichannel, Salesforce, Veeva, AWS, CRM, Marketing Automation, Data & Analytics, AI Enablement, Agile Delivery & Vendor Management

The Digital Marketing Manager / Domain Delivery Lead is responsible for driving end-to-end delivery of enterprise digital marketing solutions across the MarTech ecosystem. The role combines delivery leadership, domain expertise, stakeholder management, and governance to ensure scalable, high-quality, and business-aligned solutions. The individual will collaborate with business, technology, data, and vendor teams to deliver omnichannel marketing capabilities while driving operational excellence and AI-led innovation. This role is essential to strengthen Digital Marketing team overall process and domain expertise

Skills / Experience
  • 12+ years of IT experience with significant experience in Digital Marketing/MarTech solution delivery, leading enterprise-scale initiatives.
  • Experience with MarTech platforms such as Salesforce, Veeva, AWS, or similar digital marketing ecosystems
  • Strong understanding of Digital Marketing, Omnichannel engagement, CRM, Marketing Automation, and Data & Analytics
  • Proven experience in end-to-end delivery leadership, including Agile delivery, stakeholder management, governance, and vendor management
  • Demonstrated experience leading cross-functional global teams and delivering business outcomes through scalable technology solutions
  • Secondary Skills / Good to have - Experience in Life Sciences / Pharma / Medical or Healthcare domain; AI/ML and Generative AI use cases in digital marketing

Job / Role Description
  • Own end-to-end delivery of digital marketing solutions from planning through deployment and operational support.
  • Ensure delivery meets quality, timeline, budget, and scalability objectives.
  • Manage delivery risks, dependencies, and issue resolution proactively.
  • Act as the primary interface between Business, IT, Product teams, and external vendors.
  • Align technology delivery with business priorities and strategic objectives.
  • Drive stakeholder communication and executive-level reporting.
  • Provide leadership across the MarTech ecosystem, including Salesforce, Veeva, AWS, CRM, and omnichannel marketing platforms.
  • Guide solution design aligned with digital marketing best practices and enterprise architecture.
  • Establish and enforce governance frameworks including RACI, release management, testing standards, and operational readiness.
  • Monitor delivery KPIs and implement continuous improvement initiatives.
  • Ensure reliable integration across marketing platforms and enterprise systems.
  • Improve data quality, campaign measurement, analytics, and reporting capabilities.
  • Drive resolution of systemic platform and data quality issues.
  • Lead cross-functional teams across development, QA, architecture, data, and operations.
  • Manage vendor performance, delivery quality, and knowledge transfer.
  • Build a culture of accountability, collaboration, and continuous improvement.
  • Drive adoption of AI and automation to improve marketing effectiveness and operational efficiency.
  • Identify opportunities to leverage emerging technologies for enhanced customer engagement and delivery excellence.
  • Communicate effectively with internal and customer stakeholders
  • Collaborative mindset; comfortable working across delivery, product, and sales functions
  • Ability to distill complex industry concepts into digestible insights for technical and non-technical audiences
  • Prior experience in working on Agile/Scrum projects with exposure to tools like Jira
  • Provides regular updates, proactive and due diligent to carry out responsibilities

About the Company

T

Tanisha Systems

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