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Digital Marketing Manager

Ardelyx

Fremont, CA

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JOB DETAILS
SALARY
$129,000–$157,000 Per Year
SKILLS
Alliance/Partner Management, Analysis Skills, Best Practices, Biotech and Pharmaceutical, Budget Management, Campaigns, Communication Skills, Cross-Functional, Customer Relationship Management (CRM), Data Analysis, Data Sets, Digital Media, Ecosystems, Email Campaign, Employee Benefits, Facebook, Health Plan, Healthcare, Incentive Programs, Insurance, Keyword Research, Marketing, Marketing Campaign, Marketing Communications, Marketing Strategy, Media Buying and Planning, Multiplatform/Cross-Platform, Multitasking, Online Marketing, Organizational Skills, Performance Analysis, Performance Metrics, Prescription Drugs, Presentation/Verbal Skills, Project/Program Management, Regulatory Compliance, Return on Investment (ROI), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Team Player, Time Management, Willing to Travel, Writing Skills
LOCATION
Fremont, CA
POSTED
1 day ago

Description

Ardelyx is a commercial-stage biopharmaceutical company focused on redefining treatment approaches for patients with significant unmet medical needs. By combining scientific innovation with a collaborative, purpose-driven culture, we strive to create meaningful impact for patients.

Team Ardelyx is united by a shared mission and guided by our core values: Passionate, Fearless, Dedicated, and Inclusive.

We foster an inclusive environment where employees are respected, supported, and empowered to make an impact - both within our company and in the lives of patients we serve.

Position Summary:

The Digital Marketing Manager will be responsible for executing and optimizing digital marketing strategies across various channels. This individual will leverage their expertise in media execution, omnichannel engagement, and data analysis to drive brand growth, manage external partnerships, and enhance our digital footprint.

Responsibilities:

  • Lead digital marketing campaigns across platforms, including Google Ads, Linkedln, Facebook, and other relevant channels. Ensure alignment with brand goals and compliance with industry regulations
  • Oversee SEO, GEO and SEM initiatives, including keyword research, content optimization, and performance tracking, to enhance organic and paid search presence
  • Coordinate and manage multiple campaigns and projects, collaborating with cross-functional teams and external partners
  • Ensure on-time, on-budget delivery of digital marketing assets, websites, social media posts, and CRM emails
  • Analyze internal and external data to assess campaign effectiveness, generate insights, and provide actionable recommendations
  • Define and track key performance indicators (KPls) and adjust strategies as needed to optimize ROI
  • Partner with external agencies and vendors to drive digital tactics, including patient and healthcare professional (HCP) websites, digital media, social channels, and CRM email campaigns
  • Monitor performance to ensure partners meet objectives and deliver high-quality work
  • Identify and implement digital enhancements based on data insights and industry best practices
  • Continuously monitor and refine campaign elements to improve engagement and achieve digital marketing goals

Qualifications:

  • Bachelor's degree in Marketing, Communications, or Business with 5+ years of experience in digital marketing, preferably in the pharmaceutical or healthcare industry, or equivalent experience
  • Proven track record in managing digital campaigns across platforms such as Google Ads, Linkedln, and Facebook
  • Proficiency in SEO/SEM principles, including keyword research and content optimization
  • Strong organizational skills with the ability to manage multiple projects simultaneously
  • Ability to interpret complex data sets and derive actionable insights that align with business objectives
  • Excellent written and verbal communication skills, with a talent for presenting data and insights in a clear, compelling manner
  • Experience with media, buying and planning, understanding omni-channel, ecosystem, decipher marketing analytics to help make effective marketing decisions
  • Ability to work collaboratively and manage multiple projects simultaneously
  • Ability to travel up to 10-15%
The anticipated annualized base pay range for this full-time position is $129,000 - $157,000. Ardelyx utilizes industry data to ensure that our compensation is competitive and aligned with our industry peers. Actual base pay will be determined based on a variety of factors, including years of relevant experience, training, qualifications, and internal equity. The compensation package may also include an annual bonus target and equity awards, subject to eligibility and other requirements.
Ardelyx also offers a robust benefits package to employees, including a 401(k) plan with generous employer match, 12 weeks of paid parental leave, up to 12 weeks of living organ and bone marrow leave, equity incentive plans, health plans (medical, prescription drug, dental, and vision), life insurance and disability, flexible time off, annual Winter Holiday shut down, and at least 11 paid holidays.
Ardelyx is an equal opportunity employer.

About the Company

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Ardelyx

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