DescriptionAbout iLoveToCreateiLoveToCreate (iLTC) is home to some of the most beloved craft brands in the world — Tulip, Aleene's, Puffy, and more. We make the products that show up in classrooms, on runways, and in TikTok videos. Our brands have been part of people's creative lives for decades, and we're building the team to take them into the next chapter.The RoleiLTC is looking for a digitally‑minded marketer who knows how to drive revenue across owned channels and isn't afraid to get into the data to figure out why something is or isn't working. As Digital Marketing Manager, you own the commercial engine, DTC paid media, email, SMS, loyalty, affiliate, and site performance, and you're accountable for the numbers.You'll work closely with our Integrated Marketing Manager on campaign timing and messaging, and with our Creative Director on assets. But when it comes to channel performance and revenue, the buck stops with you. This is a player‑coach role, you'll manage a small team while staying hands‑on with execution.What You'll DoPerformance & GrowthOwn DTC revenue performance across all owned digital channels, from conversion, AOV, and growth metricsLead paid media strategy and execution across DTC channelsManage the digital marketing budget and optimize spend across performance and retentionTrack and report on core KPIs including ROAS, conversion rate, AOV, and channel ROIRetention & Lifecycle MarketingOwn email marketing, end to end strategy, list management, segmentation, and performanceBuild and manage SMS marketing from the ground upDevelop and grow loyalty and retention programs that drive repeat purchase and lifetime valueOwn affiliate and creator commerce programs from an ecommerce perspective and partnering with social media managerManage Faire as a wholesale digital channelDTC & B2BPartner with website merchandiser on DTC site performance, A/B testing, and user experienceOwn the B2B website as a channel ensuring it serves wholesale partners effectivelyUse analytics to identify friction points and continuously improve site performanceLeadership & CollaborationDirectly manage two team members: a digital marketing specialist and a website merchandiserPartner with the Integrated Marketing Manager on campaign timing, messaging alignment, and channel executionWork with the Creative Director on digital ad creative and asset needsCoordinate with the VP of Marketing on strategy, priorities, and performance reportingRequirementsWhat You Bring4+ years in digital marketing or ecommerce, with hands‑on experience managing paid media, email, and site performanceProven track record driving DTC revenue growthExperience with email and SMS platforms (Klaviyo or similar), paid media channels (Meta, Google), and site analyticsStrong analytical mindset — comfortable with data, dashboards, and performance metricsExperience managing or mentoring team members while staying hands‑on with executionOrganized and detail‑oriented — able to manage multiple channels and priorities simultaneouslyExperience with affiliate programs, loyalty platforms, or wholesale digital channels a plusPassion for creative communities and craft culture a plus#J-18808-Ljbffr