Digital Marketing Manager

A data-driven and results-oriented leader, the Digital Marketing Manager will focus on increasing Average Order Value (AOV), Lifetime Value (LTV), and overall profitability and oversee design, user experience (UX), email and SMS marketing, upsell funnels, and overall digital performance. This position requires a balance of strategic vision and hands-on leadership to optimize every step of the customer journey and maximize growth across all digital channels.
WHAT YOU WILL DO

Customer Experience & Funnel Optimization

• Oversee upsell and cross-sell strategies across the customer journey (Pre-Purchase, Cart, Post-Purchase, and Thank-You Page).
• Lead design and UX efforts to improve site performance, reduce friction, and enhance engagement and conversion rates.
• Manage funnel functionality, performance, and QA to ensure consistent customer experiences.

• Drive a culture of experimentation through A/B testing and performance analytics.
• Conduct competitive research, evaluate new tools or partners, and implement data-driven improvements.
• Regularly review KPIs (conversion rate, AOV, CAC, LTV, retention rate) and translate insights into actionable strategies.

• Lead reporting cadence (daily, weekly, monthly) across e-commerce metrics and funnel performance.
• Maintain documentation of all active campaigns, offers, and funnels in project management tools (e.g., Google Sheets, Monday.com).
• Ensure all messaging and creative assets align with brand guidelines and performance goals.

• Build, mentor, and lead a cross-functional team spanning design, UX, lifecycle marketing, and digital operations.
• Foster collaboration between departments to ensure seamless execution of campaigns and projects.
• Partner closely with leadership (CMO, Marketing Director, and Product teams) to shape the e-commerce roadmap.