Digital Marketing Manager

Job Purpose

This position will be responsible for driving measurable growth across digital channels by planning, executing, and optimizing integrated marketing programs. This role combines strategic oversight with hands-on execution, leveraging data, audience insights, and emerging technologies to improve performance and scalability. A key focus is the evaluation, implementation, and ongoing management of digital marketing tools and platforms to enhance campaign effectiveness, streamline workflows, and support business objectives.

Job Description

RESPONSIBILITIES: This position is responsible for leading the digital marketing strategy and execution of communications and marketing to support the GBUs' marketing strategies and sales targets. Key areas of responsibility include:

Digital Strategy & Planning

• Develop and execute comprehensive digital marketing strategies aligned with business and revenue goals
• Translate commercial priorities into channel-specific plans (paid media, SEO, content, email, social)
• Partner with sales, communications, and product teams to support integrated campaigns
• Define KPIs and measurement frameworks tied to pipeline, engagement, and conversion outcomes

Campaign Execution & Optimization

• Plan and manage multi-channel campaigns across paid search, paid social, display, email, and web
• Oversee campaign setup, targeting, creative alignment, and performance tracking
• Continuously optimize campaigns based on data insights, A/B testing, and conversion analysis
• Manage campaign calendars, budgets, and timelines to ensure delivery against targets

Marketing Technology & Tools Implementation

• Evaluate, select, and implement digital marketing tools and platforms (e.g., CRM integrations, analytics, SEO tools, campaign management platforms)
• Lead onboarding and adoption of new technologies across the marketing team
• Design scalable workflows and automation processes to improve efficiency and consistency
• Ensure seamless integration between tools (e.g., CRM, analytics, content management systems, and sales platforms)
• Stay informed on emerging technologies, AI applications, and industry trends to drive innovation

Content & Digital Experience

• Collaborate with content and brand teams to develop high-performing digital content
• Ensure consistency in messaging, brand voice, and user experience across channels
• Support website optimization initiatives, including SEO, UX improvements, and conversion rate optimization
• Guide content personalization strategies based on audience segmentation and behaviors

Stakeholder Collaboration & Enablement

• Work cross-functionally with commercial teams to align marketing efforts with pipeline goals
• Provide guidance on digital best practices to internal stakeholders
• Support sales enablement initiatives through targeted digital campaigns and tools
• Communicate performance results and recommendations clearly to leadership

Cross‑Functional Leadership

• Act as a strategic partner to Sales leadership while balancing enterprise standards and governance
• Align enablement priorities with Marketing, Product, Revenue Operations, and Customer teams
• Facilitate feedback loops between the field and content/tool owners to drive ongoing improvement

You are meant for this job if:

• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience), Masters preferred
• 5 - 7 years of experience in digital marketing, demand generation, or related roles
• Proven track record of managing multi-channel digital campaigns with measurable results
• Experience implementing and managing marketing technology platforms and integrations
• Strong analytical skills with the ability to translate data into actionable insights
• Hands-on experience with tools such as Google Analytics, CRM systems (e.g., Salesforce), SEO platforms, and paid media tools
• Familiarity with marketing automation concepts; experience with ABM strategies is a strong advantage
• Strong project management and organizational skills
• Prefer candidates with prior management experience

Skills