Job Purpose
This position will be responsible for driving measurable growth across digital channels by planning, executing, and optimizing integrated marketing programs. This role combines strategic oversight with hands-on execution, leveraging data, audience insights, and emerging technologies to improve performance and scalability. A key focus is the evaluation, implementation, and ongoing management of digital marketing tools and platforms to enhance campaign effectiveness, streamline workflows, and support business objectives.
Job Description
RESPONSIBILITIES: This position is responsible for leading the digital marketing strategy and execution of communications and marketing to support the GBUs' marketing strategies and sales targets. Key areas of responsibility include:
Digital Strategy & Planning
- Develop and execute comprehensive digital marketing strategies aligned with business and revenue goals
- Translate commercial priorities into channel-specific plans (paid media, SEO, content, email, social)
- Partner with sales, communications, and product teams to support integrated campaigns
- Define KPIs and measurement frameworks tied to pipeline, engagement, and conversion outcomes
Campaign Execution & Optimization
- Plan and manage multi-channel campaigns across paid search, paid social, display, email, and web
- Oversee campaign setup, targeting, creative alignment, and performance tracking
- Continuously optimize campaigns based on data insights, A/B testing, and conversion analysis
- Manage campaign calendars, budgets, and timelines to ensure delivery against targets
Marketing Technology & Tools Implementation
- Evaluate, select, and implement digital marketing tools and platforms (e.g., CRM integrations, analytics, SEO tools, campaign management platforms)
- Lead onboarding and adoption of new technologies across the marketing team
- Design scalable workflows and automation processes to improve efficiency and consistency
- Ensure seamless integration between tools (e.g., CRM, analytics, content management systems, and sales platforms)
- Stay informed on emerging technologies, AI applications, and industry trends to drive innovation
Content & Digital Experience
- Collaborate with content and brand teams to develop high-performing digital content
- Ensure consistency in messaging, brand voice, and user experience across channels
- Support website optimization initiatives, including SEO, UX improvements, and conversion rate optimization
- Guide content personalization strategies based on audience segmentation and behaviors
Stakeholder Collaboration & Enablement
- Work cross-functionally with commercial teams to align marketing efforts with pipeline goals
- Provide guidance on digital best practices to internal stakeholders
- Support sales enablement initiatives through targeted digital campaigns and tools
- Communicate performance results and recommendations clearly to leadership
Cross‑Functional Leadership
- Act as a strategic partner to Sales leadership while balancing enterprise standards and governance
- Align enablement priorities with Marketing, Product, Revenue Operations, and Customer teams
- Facilitate feedback loops between the field and content/tool owners to drive ongoing improvement
You are meant for this job if:
- Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience), Masters preferred
- 5 - 7 years of experience in digital marketing, demand generation, or related roles
- Proven track record of managing multi-channel digital campaigns with measurable results
- Experience implementing and managing marketing technology platforms and integrations
- Strong analytical skills with the ability to translate data into actionable insights
- Hands-on experience with tools such as Google Analytics, CRM systems (e.g., Salesforce), SEO platforms, and paid media tools
- Familiarity with marketing automation concepts; experience with ABM strategies is a strong advantage
- Strong project management and organizational skills
- Prefer candidates with prior management experience
Skills