Digital Marketing Manager (Hybrid)

Digital Marketing Manager

Full-Time  |  Reports to President  |  Phoenix, AZ (Hybrid/Remote Eligible)

ROLE OVERVIEW

FT (Fasturtle) is a 25-year-old full-service digital marketing agency headquartered in Phoenix, AZ. We deliver real leads and measurable growth for SMBs in home services, contractors, HVAC, landscaping, garage/closet design, and medical verticals.

The Digital Marketing Manager is a player-coach who leads from the middle of the operation. You are not executing campaigns — you are ensuring the people who execute them have clear direction, the right tools, and no excuse for underperformance. You own the standard. You own Go High Level. You own the team’s use of AI. And when the CEO needs a read on what’s working across SEO, Google Ads, and Meta, you’re the one delivering it with clarity and confidence.

This role reports directly to the President and works in close coordination with the SEO Specialist, Paid Media Manager, Account Managers, Web Designer, and Project Manager.

ROLE AT A GLANCE

CORE RESPONSIBILITIES

1. Team Leadership — SEO Direction & Oversight

You are not the SEO Specialist. You are the person who makes the SEO Specialist better.

•       Review active SEO campaigns across client accounts on a structured weekly cadence

•       Provide the SEO Specialist with clear, prioritized direction — what to fix, what to test, what to escalate

•       Hold the team accountable to deadlines, deliverable quality, and campaign benchmarks

•       Interpret performance data (rankings, organic traffic, conversions) and translate it into strategy adjustments

•       Stay current on Google algorithm updates, AI Overviews, and GEO/AEO developments — flag implications to the team before they become problems

•       Serve as the escalation point when SEO issues require strategic or client-level decisions

2. Team Leadership — Paid Advertising Direction & Oversight

You set the bar for what good looks like in Google Ads and Meta. The Paid Media Manager executes. You ensure it meets that bar.

•       Conduct regular performance reviews of Google Ads and Meta campaigns across client accounts

•       Deliver specific, actionable feedback to the Paid Media Manager — not general observations, but clear instructions

•       Hold campaigns to FT benchmarks: 10% Google Ads conversion rate vs. the 3.75% national average

•       Identify budget inefficiencies, audience gaps, and copy weaknesses before the client does

•       Synthesize paid performance data into concise summaries for CEO-level reporting

•       Escalate strategic decisions — budget shifts, account restructures, platform changes — to the CEO with a recommendation, not just a problem

3. Go High Level (GHL) — Platform Ownership

GHL is FT’s operational backbone. You own it end-to-end.

•       Administer FT’s GHL environment: pipelines, automations, workflows, sub-accounts, and integrations

•       Build, maintain, and optimize lead capture funnels, follow-up sequences, and CRM structures for client and internal use

•       Train team members on GHL capabilities and document all active workflows and SOPs

•       Proactively identify automation opportunities that reduce manual work for the team

•       Troubleshoot platform issues quickly and implement updates before they disrupt operations

•       This is a non-negotiable ownership area — GHL must always be running, documented, and improving

4. Email Marketing Management

You own the production of FT’s client-facing email communications, built and deployed through GHL or Constant Contact.

•       Manage the creation and delivery of monthly client newsletters and promotional email campaigns

•       Write or direct email copy in FT’s voice: direct, results-focused, no fluff

•       Own list segmentation, scheduling, and send execution within GHL

•       Track and report on open rates, CTR, and conversions; make data-driven adjustments each cycle

•       Maintain email deliverability, list health, and domain reputation proactively

5. AI Tools & Claude — Efficiency Leadership

You are FT’s internal champion for AI-driven efficiency. You set the standard and build the systems.

•       Serve as the team’s primary resource for Claude (Anthropic) and AI workflow integration

•       Build and maintain a shared prompt library and AI workflow templates the full team can use

•       Identify where AI can eliminate repetitive work in reporting, content, research, QA, and client communications

•       Evaluate new AI tools; bring recommendations to the CEO with a clear time-savings or quality rationale

•       Drive adoption across the team — this is not just about your own efficiency

6. Reporting & Visibility

Leadership should never have to chase you for a status update.

•       Maintain a consistent reporting cadence that gives the leadership visibility across SEO, paid, email, and GHL operations

•       Surface issues, performance outliers, and team blockers proactively — before they become client problems

•       Bring the President decisions, not just data: “here’s what’s happening, here’s what I recommend”

•       Document and maintain SOPs for all key workflows to protect consistency as the team scales

REQUIRED QUALIFICATIONS

•       4+ years of digital marketing experience, agency environment strongly preferred

•       Expert-level Go High Level (GHL) operator — automations, funnels, pipelines, CRM, sub-accounts. Non-negotiable.

•       Proven track record of managing or directing SEO and paid media (Google Ads + Meta) — you understand the levers and can coach others on them

•       Experience managing or leading a small team or function — you know how to give direction, not just receive it

•       Demonstrated experience with email marketing: strategy, copy direction, segmentation, and performance reporting

•       Active, proficient user of Claude or comparable AI tools — you use AI to work faster and smarter, not as a novelty

•       Strong communicator — written and verbal. You can brief a specialist, summarize performance for a President, and write copy that doesn’t need a rewrite.

•       Self-directed and outcome-oriented — you own your area without waiting to be managed

PREFERRED QUALIFICATIONS

•       GHL certification or documented advanced platform training

•       Hands-on experience running Google Ads and/or Meta campaigns (not just reviewing them)

•       Familiarity with GA4, Google Search Console, and Meta Ads Manager

•       Experience in home services, HVAC, contractors, landscaping, garage/closet, or medical verticals

•       Familiarity with CallRail or similar call tracking platforms

•       Exposure to Apollo.io, Smartlead, or other outbound/prospecting tools

•       Microsoft 365 proficiency (Outlook, Teams, SharePoint)

WHAT SUCCESS LOOKS LIKE

In your first 90 days, you will:

•       Have complete command of FT’s GHL environment with all workflows documented and gaps identified

•       Established a weekly review cadence with the SEO Specialist and Paid Media Manager — clear direction, clear accountability

•       Delivered at least two email campaigns from brief to send with performance reported back to the President

•       Introduced at least one Claude-powered team workflow that measurably saves time

•       Built a reporting structure so the President always knows where things stand without asking

•       Earned the trust of the delivery team as a resource who makes their work clearer, not harder

VALUES FIT — BE G.I.A.N.T.

FT operates by the G.I.A.N.T. values framework. Every team member is expected to embody:

COMPENSATION: Competitive salary and bonus structure.  

BENEFITS (All benefits and accruals are not effective until successful completion of 60- day probationary period with the exception of Healthcare items, which will become effective within 60 days):

1. 80+ hours of paid time off accrued annually during initial year (+ eligibility to earn additional PTO through various organizational contests & awards).

2. Group health insurance

3. Dental and Vision insurance

4. Annual Paid Holiday Break (12/25 – 1/2) in addition to PTO (Following successful probationary period).