Digital Marketing Manager

Department: Marketing

Reports to: Senior Director, Marketing

Employment Status: Full-time, Exempt

Job Grade: 5

Direct Report: Michelle Rovner

About ISPOR

ISPOR-The Professional Society for Health Economics and Outcomes Research is the largest and most influential professional society globally. The Society's vision is for a world where healthcare is accessible, effective, efficient, and affordable for all. ISPOR is an international, multistakeholder, nonprofit organization committed to advancing health economics and outcomes research (HEOR) excellence to enhance decision-making for health globally. The Society is recognized as a leading source for scientific conferences, peer-reviewed and indexed publications, best practice guidance, education, collaboration, and tools/resources in the field. ISPOR's community comprises nearly 18,000 individual and chapter members from more than 100 countries, representing a wide range of healthcare stakeholders, including researchers, academicians, assessors, regulators, payers, policymakers, the life sciences industry, healthcare providers, and patient engagement organizations. For more than two decades, ISPOR's leadership has served as an unbiased resource and catalyst for innovation in the field.

Position Summary

The Manager, Digital Marketing is responsible for handling key aspects of ISPOR marketing to further the Society's mission to promote health economics and outcomes research (HEOR) and their use in decision making to improve health. Responsibilities include creation, management, and implementation of digital marketing campaigns including, digital media buying, creation of marketing emails via the email service platform (ESP); development and execution of digital marketing strategy, routine reporting on related analytics; supporting work for the website content management system (CMS); and other related marketing support.

Essential Duties and Responsibilities

• Manage, create, and oversee the execution of marketing campaigns including planning, implementation, monitoring, optimization, analysis, and reporting.
• Manage the Digital Marketing Specialist role who serves as primary owner for organizational email execution-including creating, approving, distributing, and analyzing emails through ISPOR's ESP-and ensure compliance and best practices with the CAN-SPAM, GDPR, and email regulatory requirements.
• Analyze data, campaign metrics, and operational email performance; recommend/implement improvements based on results.
• Develop, manage, and execute organizational digital marketing initiatives, including digital advertisements, media buys, paid social media, and other marketing tactics that are relevant to the Society's visibility and impact in the digital space.
• Develop key metrics/analytics and benchmarks to assess marketing and communications projects company wide.
• Manage and develop direct reports.
• Manage, implement, and monitor Google Analytics, Google AdWords, and social media ads; measure performance across digital marketing channels, campaigns, and website traffic; and report findings by providing a quarterly Executive Summary with recommendations for optimizing campaign performance.
• Create, disseminate, and present data analysis and reports on website and marketing initiatives for continual improvement.
• Analyze the performance and impact of marketing campaigns and tactics and use data to inform decision making and shape future marketing plans.
• Support key marketing initiatives to assure timely and accurate completion, including utilization and updating of project timelines and deployment schedule.
• Support the work of the web content manager with maintenance and updating of web content, utilizing the content management system to align with digital marketing campaigns.
• Support adherence to and maintain ISPOR Style Guide and ISPOR brand standards.

Qualifications

Minimum Requirements

Education & Experience

• Bachelor's degree in marketing, business, health sciences, health policy, economics, or related field
• Minimum of 3 years of progressive digital marketing experience
• Demonstrated experience managing and optimizing multi-channel digital campaigns

Technical & Platform Expertise

• Hands-on experience with email marketing platforms (eg, Marketo or comparable ESP)
• Working knowledge of website content management systems (eg, WordPress or similar)
• Experience managing paid digital media (Google Ads, paid social, display)
• Proficiency with marketing analytics tools (Google Analytics, Looker Studio/Data Studio, or similar)
• Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)

Analytical & Strategic Skills

• Strong data analysis skills with ability to translate insights into actionable recommendations
• Experience developing campaign metrics, dashboards, and performance reports
• Ability to manage multiple projects and deadlines in a fast-paced environment

Communication & Professional Skills

• Excellent written and verbal communication skills
• Strong presentation and stakeholder communication abilities
• High level of professionalism and member/customer service orientation
• Demonstrated cultural competency working with global audiences
• Personal qualities of integrity, credibility, and commitment to ISPOR's mission

People Management

• Experience supervising or providing direction to staff or vendors (formal or informal)

Preferred Qualifications

Industry Experience

• Experience in a global scientific or professional association
• Experience in healthcare, life sciences, HEOR, pharmaceutical, or policy environments
• Experience in membership-based organizations

Advanced Technical Expertise

• Marketo proficiency or Marketo Certification
• Experience designing and optimizing marketing automation workflows and lead nurturing programs
• Experience with CRM/AMS integrations (eg, NetForum or similar platforms)
• Experience with advanced attribution modeling and marketing performance measurement
• Strong knowledge of SEO and SEM best practices
• Hands-on experience managing international digital campaigns
• Demonstrated proficiency in paid search and digital advertising platforms, including Google Ads (formerly Google AdWords), Microsoft Advertising (Bing Ads), and related paid media tools

Physical Demands and Work Environment

The physical demands described herein are representative of those that an employee must meet to perform the essential functions of this position successfully. Reasonable accommodation may be made to enable individuals with disabilities to perform these functions.

• Office-based: Prolonged periods sitting at a desk and working on a computer.
• Travel may be required, but regular business travel is not expected.
• Must be able to work varied hours as necessary.

Note:

This job description in no way states or implies that these are the only duties to be performed by the employee(s) holding this position. Employees will be required to follow any other job-related instructions and perform any other job-related duties requested by anyone authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to accommodate individuals with disabilities reasonably. To perform this job successfully, incumbents must possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to their health or safety or that of others. The requirements listed in this document represent the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at-will" employment relationship.