Digital Marketing Manager

About HungryPanda

Founded in 2017, HungryPanda is a leading Asian food delivery platform worldwide. Guided by its core value of “Satisfy Your Chinese Taste”, the company connects overseas Chinese communities with authentic Chinese cuisine through technology and services, while empowering the globalization of the Chinese catering industry.

Starting from Nottingham, the UK, HungryPanda has expanded its business to more than 80 cities across 10 countries, including the United Kingdom, France, Italy, the United States, Canada, Australia, New Zealand, Japan, South Korea and Singapore.

At present, HungryPanda partners with over 260,000 riders and 140,000 merchants, serving more than 10 million users globally. The company has completed its Series D+ financing, with a total financing amount of over US$275 million.

关于熊猫外卖

熊猫外卖成立于 2017 年，是目前全球规模领先的海外亚洲美食外卖平台。公司以 “满足你的中国胃” 为初心，用科技与服务连接海外华人与中华美食，助力中餐产业全球化发展。

企业从英国诺丁汉起步，业务现已覆盖英国、法国、意大利、美国、加拿大、澳大利亚、新西兰、日本、韩国、新加坡 10 个国家、80 多座城市。目前，熊猫外卖合作骑手超 26 万名，合作商户超 14 万家，全球服务用户超 1000 万人，并已完成 D + 轮融资，累计融资金额超过 2.75 亿美元。

Our Value

HungryPanda’s vision is to become the global market-leading platform that enables overseas Chinese business in the food industry and connects Chinese food to all consumers who enjoy it.

我们的价值观

成为全球市场领先的在线餐饮生活平台，赋能海外中餐产业，搭建中餐爱好者与中华美食的桥梁。

Our Mission

Connecting merchants to consumers via our state-of-the-art online platform and industry-leading delivery service. Consolidating the end-to-end value chain of the overseas Chinese food industry to leverage efficiency and scale. Creating business opportunities via our far-reaching business network and digital solution

我们的目标

通过不断优化的线上平台和行业领先的配送服务将餐厅和每一位顾客连接；不断巩固海外中餐行业的端对端价值链；不断努力提高效率和扩大规模，将中华美食传递到世界的每一个角落

Our People

Above all we are food lovers, curious to explore new opportunities, as passionate about creating value for every stakeholder in our ecosystem as we are about delivering our customers quality authentic oriental food. We are a young company, innovative and enthusiastic, creative and professional, supporting our team members to work efficiently rather than long hours. We value everyone’s opinion and encourage open-mindedness and sharing within the team. We work hard, play hard, and – of course – keep our workforce fed and happy!

我们的团队

我们是一群美食爱好者，我们渴望探索新的机遇，并热衷于为我们的生态系统中的每个人创造价值，就像我们要为客户提供优质正宗的中华美食一样。我们是一家年轻，创新，热情，和专业的公司，我们注重效率也拥抱革新。成功绝非只靠一个人的努力，团队意识是我们秉持的企业奥义，我们尊重彼此、乐于聆听、共同分享。每一份努力都将创造价值，我们用心工作，但也不忘尽情玩乐。

加入我们，一起将中国美食推向全球！Join us，*now*！

Job Description:

• Develop and execute digital marketing strategies for the U.S. market across Xiaohongshu (RED), Instagram, WeChat communities, and other social media channels.
• Lead and manage the Digital Marketing team to ensure high-quality content production and campaign execution.
• Build and manage KOL/KOC partnerships, including creator sourcing, collaboration, content review, and performance optimization.
• Plan and execute integrated marketing campaigns to drive user acquisition, engagement, and brand awareness.
• Explore and test emerging marketing channels such as TikTok and live streaming, optimizing campaigns based on ROI and performance data.
• Partner with the Local Marketing team to drive online-to-offline user growth initiatives.
• Analyze campaign performance and provide actionable insights to continuously improve marketing effectiveness and support brand partnership projects.

Job Requirements:

• Bachelor's degree or above.
• 2+ years of experience in digital marketing with prior team management experience.
• Experience in internet, food delivery, e-commerce, or consumer brands is preferred.
• Strong understanding of Xiaohongshu (RED), Instagram, and social media growth strategies, with proven experience driving audience growth.
• Experience managing KOL/KOC partnerships and influencer marketing campaigns.
• Strong analytical skills with the ability to translate data into actionable marketing strategies.
• Fluent in both English and Chinese, with excellent cross-cultural communication skills.
• Familiar with the Chinese community in the U.S. and consumer behavior of international students and Chinese families.
• Self-motivated, execution-oriented, and able to manage multiple projects in a fast-paced environment.

岗位职责：

• 针对美国市场制定并执行数字营销策略，覆盖小红书（RED）、Instagram、微信群及其他社交媒体渠道，提升品牌影响力和用户增长。
• 负责数字营销团队的管理与协作，推动高质量内容产出、营销活动执行及项目落地。
• 负责建立和维护 KOL/KOC 合作关系，包括达人挖掘、合作沟通、内容审核、效果评估及持续优化。
• 策划并执行整合营销活动，通过线上推广、用户运营及品牌传播提升用户获取、用户活跃度和品牌认知。
• 持续探索和测试 TikTok、直播等新兴营销渠道，根据 ROI、用户增长及数据表现优化营销策略。
• 与本地市场团队紧密合作，推动线上线下一体化用户增长项目，提升市场渗透率和用户转化。
• 分析营销活动数据表现，输出有效洞察和优化建议，持续提升营销效率，并支持品牌合作项目的发展。

岗位要求：

• 本科及以上学历。
• 具备2年以上数字营销相关工作经验，有团队管理或项目管理经验。
• 具备互联网、外卖、电商或消费品牌行业经验者优先。
• 熟悉小红书（RED）、Instagram等社交媒体平台及用户增长策略，有成功推动用户增长或品牌曝光的经验。
• 具备 KOL/KOC 合作及网红营销项目管理经验。
• 具备较强的数据分析能力，能够基于数据洞察制定和优化营销策略。
• 中英文流利，具备优秀的跨文化沟通能力。
• 熟悉美国华人社区，了解国际学生、华人家庭等用户群体的消费习惯和市场特点。
• 具备较强的主动性、执行力和项目管理能力，能够适应快速变化的工作环境，并同时推进多个项目。

Job Type: Full-time

Pay: $60,000.00 - $75,000.00 per year

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