Digital Marketing Manager

About HungryPanda

Founded in 2017, HungryPanda is a leading Asian food delivery platform worldwide. Guided by its core value of “Satisfy Your Chinese Taste”, the company connects overseas Chinese communities with authentic Chinese cuisine through technology and services, while empowering the globalization of the Chinese catering industry.

Starting from Nottingham, the UK, HungryPanda has expanded its business to more than 80 cities across 10 countries, including the United Kingdom, France, Italy, the United States, Canada, Australia, New Zealand, Japan, South Korea and Singapore.

At present, HungryPanda partners with over 260,000 riders and 140,000 merchants, serving more than 10 million users globally. The company has completed its Series D+ financing, with a total financing amount of over US$275 million.

2017 “”

10 80 26 14 1000 D + 2.75

Our Value

HungryPanda’s vision is to become the global market-leading platform that enables overseas Chinese business in the food industry and connects Chinese food to all consumers who enjoy it.

Our Mission

Connecting merchants to consumers via our state-of-the-art online platform and industry-leading delivery service. Consolidating the end-to-end value chain of the overseas Chinese food industry to leverage efficiency and scale. Creating business opportunities via our far-reaching business network and digital solution

Our People

Above all we are food lovers, curious to explore new opportunities, as passionate about creating value for every stakeholder in our ecosystem as we are about delivering our customers quality authentic oriental food. We are a young company, innovative and enthusiastic, creative and professional, supporting our team members to work efficiently rather than long hours. We value everyone’s opinion and encourage open-mindedness and sharing within the team. We work hard, play hard, and – of course – keep our workforce fed and happy!

Join us*now*

Job Description:

• Develop and execute digital marketing strategies for the U.S. market across Xiaohongshu (RED), Instagram, WeChat communities, and other social media channels.
• Lead and manage the Digital Marketing team to ensure high-quality content production and campaign execution.
• Build and manage KOL/KOC partnerships, including creator sourcing, collaboration, content review, and performance optimization.
• Plan and execute integrated marketing campaigns to drive user acquisition, engagement, and brand awareness.
• Explore and test emerging marketing channels such as TikTok and live streaming, optimizing campaigns based on ROI and performance data.
• Partner with the Local Marketing team to drive online-to-offline user growth initiatives.
• Analyze campaign performance and provide actionable insights to continuously improve marketing effectiveness and support brand partnership projects.

Job Requirements:

• Bachelor's degree or above.
• 2+ years of experience in digital marketing with prior team management experience.
• Experience in internet, food delivery, e-commerce, or consumer brands is preferred.
• Strong understanding of Xiaohongshu (RED), Instagram, and social media growth strategies, with proven experience driving audience growth.
• Experience managing KOL/KOC partnerships and influencer marketing campaigns.
• Strong analytical skills with the ability to translate data into actionable marketing strategies.
• Fluent in both English and Chinese, with excellent cross-cultural communication skills.
• Familiar with the Chinese community in the U.S. and consumer behavior of international students and Chinese families.
• Self-motivated, execution-oriented, and able to manage multiple projects in a fast-paced environment.

• REDInstagram
• KOL/KOC
• TikTok ROI

• 2
• REDInstagram
• KOL/KOC

Job Type: Full-time

Pay: $60,000.00 - $75,000.00 per year

Powered by JazzHR