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Digital Marketing Manager, Marketing - Lakeland

Publix

Lakeland, FL

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JOB DETAILS
SKILLS
Advertising, Best Practices, Budget Management, Campaigns, Data Analysis, Establish Priorities, Graphic Design, Marketing, Marketing Communications, Marketing Strategy, Microsoft Excel, Microsoft PowerPoint, Microsoft Word, Online Marketing, Options Analysis, Performance Management, Performance Metrics, Problem Solving Skills, Search Engine Optimization (SEO), Search Engines, Search Technology, Supplier Relationship Management (SRM), Technical Strategy, Trend Analysis, Vendor/Supplier Relations, Web Programming, eCommerce
LOCATION
Lakeland, FL
POSTED
1 day ago



Required Qualifications
  • Bachelor's degree in Marketing, Advertising, Technology or Communications or equivalent experience OR
  • equivalent combination of formal training/certification and professional work experience that demonstrates the prerequisite competence to perform the duties of this position
  • three years of combined digital, social, and owned media experience, including managing budget and supplier relationships
  • strong understanding of digital applications / platforms (examples: mobile, web, tablet, digital and social)
  • knowledge of digital design, programming, e-commerce, and web development practices.
  • strong understanding of search engine technology, strategies and tactics, including enterprise search engine optimization, local search, and mobile search optimization
  • demonstrates strong problem‑solving abilities by identifying digital marketing challenges, evaluating options, and implementing effective solutions that improve campaign performance.
  • applies new learning quickly by staying current on emerging digital tools, platforms, and best practices, and integrating them into marketing strategies.
  • builds productive cross‑functional relationships with internal teams, external partners, and stakeholders to drive alignment and deliver cohesive marketing initiatives.
  • leverages data analysis to interpret performance metrics, uncover insights, and optimize campaigns for measurable business outcomes.
  • adapts with flexibility in a fast‑paced environment, adjusting priorities and strategies in response to shifting business needs and market conditions.
  • basic Microsoft Word, Excel, PowerPoint skills



Preferred Qualifications
  • Master's degree in Marketing or Advertising
  • digital, social, and owned media experience with a large company/retailer.
  • knowledge of current and future trends in digital marketing and communications platforms and applications
  • knowledge of Marketing project workflow process and digital process lifecycle
  • intermediate Microsoft Excel skills


Marketing

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Publix

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