About the Role We are looking for a Digital Marketing Manager to own the channels that drive awareness, traffic, and sales. This is a hands‑on operator role: you'll be running campaigns, managing email, pulling reports, and making real‑time decisions — with enough creative range to produce the content that feeds those channels.The split is roughly 60% channel management and 40% content creation. You're primarily a channel owner who can also shoot, design, and write — not a content creator who dabbles in ads. If you've built and managed marketing programs at a DTC brand or e‑commerce business and you're ready to own the full picture, this role is for you.What You'll Do Own email and SMS marketing end‑to‑end: segmentation, automation flows, promotional calendar, and list health — Mailchimp experience a strong plusManage paid advertising on Google (search and shopping) and Meta, including pixel setup, conversion tracking, audience targeting, and creative testingPlan and publish organic content across Instagram, Facebook, and TikTok with native instincts for each platformHandle on‑page SEO hygiene: metadata, alt text, internal linking, and basic content optimizationProduce monthly performance reports across email, paid, organic, and site traffic with clear, actionable takeawaysManage WordPress/WooCommerce updates and routine site maintenanceContent Creation Shoot product, lifestyle, and short‑form social video on‑site using iPhone and DSLR with natural lightEdit Reels, TikToks, and YouTube Shorts using CapCut, InShot, or similar toolsDesign graphics, email templates, and ad creative in Canva; Adobe Creative Suite a meaningful plusWrite captions, email subject lines, ad copy, and product descriptions in a consistent brand voiceMaintain an organized and current content libraryDirect in‑house staff on content production as neededWhat We're Looking For You have 2‑5 years of experience running digital marketing at a small‑to‑mid‑size DTC brand or an agency with e‑commerce clients. You've managed real budgets, built email programs from scratch, and know how to read a dashboard and make a call. You're not waiting to be told what to do — you see what's broken and you fix it.You can also produce content without needing a full creative team around you. iPhone video, clean Canva graphics, decent copy — you don't need a studio or a creative director to put something good out the door.Required Skills Channel and Analytics Email platform experience: Mailchimp or equivalent e‑commerce email platformPaid advertising: Google Ads (search and shopping) and Meta Ads — hands‑on campaign managementGoogle Analytics 4 setup and monthly performance reportingOrganic social content planning and publishing across Instagram, Facebook, and TikTokOn‑page SEO hygiene (not technical SEO)Basic HTML/CSS for email template customizationContent and Creative iPhone and DSLR/mirrorless photography and short‑form video productionShort‑form video editing: CapCut, InShot, or similarGraphic design: Canva required; Adobe Photoshop, Illustrator, and InDesign a strong plusCopywriting in a defined brand voice: captions, email, ad copy, product descriptionsBrand stewardship across every customer touchpointNice to Have Experience sourcing and managing UGC creators or influencersAdobe Premiere or Final Cut for longer‑form videoBasic lighting and studio setup experienceCompensation and Benefits Salary: $65,000 - $75,000 depending on experienceHealth insurance available 1st of the month, 30 days after start date. Employer covers 50% of the base plan offered.Dental and vision available 1st of the month, 30 days after start date. Employer covers 75% of premiums.14 Days PTO annually with rollover.401k available after 3 months of employment with employer matching of 100% of contributions on the first 3% deferred, then 50% of contributions from 3% to 5%.Annual performance bonus.#J-18808-Ljbffr