At Tactile Medical, we specialize in developing at‑home therapy devices to treat lymphedema, chronic venous insufficiency and respiratory illnesses.Position SummaryThe Digital Marketing Manager is responsible for developing, implementing and driving digital campaigns that promote and support the business units of Tactile Medical. This includes driving the marketing strategy through digital efforts, to meet the business objectives of the company based on identified key performance indicators (KPIs). This critical role will be focused on analyzing performance and applying learnings throughout our marketing tech stack to generate actionable leads for our sales organization. They will leverage and analyze website data, email or campaign content from the marketing automation system to develop and test new strategies, landing pages, curation of content that ultimately drives the right mix of digital marketing.ResponsibilitiesLiaison between marketing partners to provide strategic oversight of all digital activitiesManage all marketing automation platforms to drive best‑in‑class communications to our target audiencesDirect and drive external digital strategy including the management of outside partners including web content, Search Engine Marketing (paid and organic), social media and other systems related to the businessComplete oversight of our KPIs and the ongoing analytics/reporting, while reporting out results to our key business constituentsIdentify and develop areas to maximize conversion based on a deep understanding of site metrics, B2B eCommerce best practices, customer segmentation, the competitive landscape and business goalsResponsible for the organic search and keyword strategy for the website based on audience targets and business strategyIdentify and develop opportunities for optimization and improvements in customer experience across the siteDevelop the merchandising strategy and plan the content to enable relevant and personalized experience for the userManage key areas of site functionality and optimize the customer experience for business resultsBuild and maintain landing pages and category pages for alignment with business area strategyAnalyze performance, provide insights and drive ongoing optimization through A/B testing and application of best practicesStays on top of competition and emerging online trendsPerform other relevant job duties as requiredEducation & ExperienceRequired:5 to 7 years of experience developing and implementing digital marketing strategy and executionBachelor's degree in marketing, digital communications or related fieldStrong experience directing and managing outside agency partnersExperience working in a fast‑paced, continuously changing environment while balancing multiple deadline‑driven prioritiesFluency in web technology (including front‑end and back‑end), CRM, and marketing automation strategiesPreferred:Experience working in the medical device or healthcare industryExperience incorporating artificial intelligence agents into marketing automated workflowsKnowledge & SkillsExcellent knowledge and experience working with online marketing tools and best practices (Salesforce Marketing Cloud, HubSpot and WordPress a plus)Solid knowledge of online marketing tools and best practices, such as Google AdWords and AnalyticsExcellent analytical and project management skillsAnalytical and process‑oriented, comfortable working with data and making data‑driven decisionsUnderstanding of HTML, performing CMS edits, tags and links preferredPassion for trend research and promotionsAvid user of online and emerging digital platform mediums – demonstrate a drive for discovering new media trends and technologyCritical thinker and problem‑solving skillsExcellent verbal, written and interpersonal skillsStrategic executionAdvanced level of proficiency with Microsoft Office suiteWorking knowledge or proficiency of Adobe Creative suite a plusAbility to develop strong relationships cross‑functionally and collaborate in order to accomplish project goalsComplete project tasks under pressure through superior organization and time managementOperate as a strong team player with a high degree of flexibilityProblem solve and share best practices with members of the project teamDemonstrate a passion for business process improvement and process re‑engineeringCommunicate complex project updates, challenges and successes clearly and conciselyFacilitate meetings of varying sizes, balancing the needs, voices and concerns of all participantsBenefitsOur total compensation package includes medical, dental and vision benefits, retirement benefits, employee stock purchase plan, paid time off, parental leave, family medical leave, volunteer time off and additional leave programs, life insurance, disability coverage, and other life and work wellness benefits and discounts. Benefits may be subject to generally applicable eligibility, waiting period, contributions and other requirements and conditions.Below is the starting salary or hourly range for this position, although offers may differ based on the candidate's location, job-specific knowledge, skills and experience.Equal Employment OpportunityAs set forth in Tactile Medical's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.#J-18808-Ljbffr