Skin Pharm is seeking a strategic, analytically‑minded Digital Marketing Manager to manage and optimize our owned digital channels across both our clinic locations and DTC e‑commerce business. This role focuses on lifecycle marketing, email and SMS, and website strategy, with a core mission of driving customer acquisition, retention, and reactivation across all digital touchpoints. The ideal candidate brings a creative‑meets‑analytics skill set, a test‑and‑learn mindset, and a genuine passion for building customer‑first programs that deepen brand loyalty and increase engagement.DepartmentMarketingLocationNashville (Hybrid) or NewYork (Hybrid)About the JobExecute digital marketing strategy across email, SMS, website, and lifecycle/CRM for both clinic locations and the DTC product lineOwn the development and execution of all lifecycle marketing initiatives, with a focus on acquisition, retention, and reactivation across key moments and customer cohortsBuild channel and content strategy for all lifecycle communications, including welcome flows, retention sequences, win‑backs, replenishment programs, and post‑visit journeys designed to increase frequency and LTVManage email and SMS calendars, ensuring consistent, on‑brand communication that drives both clinic appointment bookings and product revenueOversee website strategy and performance, partnering with design and development teams to improve UX, CRO, and conversion across all digital touchpoints; constantly seek optimization opportunities through creative, copy and landing page analysisDevelop a data‑driven, customer‑centric test‑and‑learn culture through rigorous A/B testing and ongoing optimization across email, SMS, and webEstablish and track KPIs for all owned channels, providing regular reporting with clear insights and recommended actionsMap and analyze the customer journey across both clinic and e‑commerce contexts, identifying friction points and opportunities to improve conversion, engagement, and retentionContribute to SEO and AEO strategy and execution, including on‑page optimization and content recommendations, in partnership with relevant stakeholdersStay current on best practices across owned digital channels and proactively identify opportunities to improve SkinPharm's digital infrastructureAbout You5+ years of experience in digital marketing with a strong focus on email, SMS, lifecycle/CRM, digital content and website strategyProven track record of driving measurable retention and reactivation outcomes through owned channel programsDeep expertise in email and SMS marketing, including segmentation, automation, and iterative testingExperience with CRO methodologies and website optimizationStrong analytical and reporting skills; comfort working with data to derive actionable insightsProficiency in Klaviyo, Shopify, and GA4Working knowledge of SEO, GEO and AEO principlesExperience in multi‑location or omnichannel environments a plusBachelor's degree in Marketing, Business, or related fieldSkinPharm Employee BenefitsA competitive base salary – Your hard work deserves to be recognized.Wellness stipend – Because taking care of you matters to us.401(k) with company matching – We're investing in your future, together.Paid time off, including paid holidays and sick time – Recharge, explore or simply unwind as you need.Health, vision and dental insurance – For your peace of mind.Employee product + treatment perks – We want you to enjoy the amazing experience you help create.Paid parental leave – For those special days with your new family member.Be part of a culture that puts you first, supports your wellness, encourages collaboration and celebrates each team member's unique journey.#J-18808-Ljbffr