We are looking for an experienced search engine marketer to join our Marketing team. You must be passionate about digital acquisition marketing, and experienced in building highly successful acquisition campaigns via search marketing and search engine optimization.A results-driven marketer you should be highly analytical and adept at making data driven decisions in a fast-paced environment. As an experienced hands‑on SEM/SEO practitioner, you must have deep and current knowledge about best practices, processes and tools to maximize customer acquisitions through the intersection of search, social, display, video, and content marketing across multiple platforms. You must have a track record of managing multimillion‑dollar annual digital marketing budgets. The ideal candidate will have a track record of achieving step change growth in user acquisitions through digital marketing. This role will have very high visibility and responsibility in the organization.Responsibilities Manage PPC campaigns across all search engines, and retargeting and video campaigns across all ad networksBuild online acquisition paths in collaboration with design and front‑end development teamsCreate, manage, and optimize SEM campaigns to maximize return on ad spend (ROAS)Continually identify ad run experiments to improve spend performanceStay abreast of latest search marketing changes and best practicesDirectly manage SEM keywords, segments, ads, landing pagesCollaborate with content team and lead SEO strategy and execution for all digital propertiesManage external agencies as neededTrack and report all relevant SEM and SEO metrics to management and cross‑functional teamsOptimize and manage bids and run multi‑variate testing for acquisition pathsReport and forecast spend and acquisition activityMonitor tracking, tags, and conversion goals, flagging implementation issuesWork with sales, IT and marketing team members to execute search marketing initiativesStay abreast of competitive changes and bring new ideas to the teamHelp with other marketing department functions as neededQualifications Track record of increasing online acquisitions through path design and campaign management5‑8 years of hands‑on experience managing AdWords, Bing Ads, retargeting, display, and other networksPrevious experience managing annual budgets upwards of $13 MM2+ years of experience supervising search marketing and design teamsExperience with ad networks including those for display, native, direct and programmatic buysHands‑on experience with tools such as SEMrush, SpyFu, Google Analytics and OptimizelyExperience with marketing automation software like HubSpot and CRMs such as SalesforceDeep understanding of web data and ability to identify actionable insights from dataHighly analytical, adept at making business decisions based on dataSelf‑starter with intellectual curiosity and problem‑solving attitudeDeep knowledge of latest tools, processes and best practices for maximizing online acquisitionExperience in building target segments, optimizing landing pages and using A/B and multivariate testing processesAbility to use AI tools or agents to support research, analysis, or reporting workflowsAbility to collaborate and communicate effectively across organizationBachelor's or Master's degree in Marketing, Business or related fieldCreative self‑starter, team player with ability to multi‑task and focusAdaptability to a fast‑paced entrepreneurial environmentExperience with SEM campaigns for services aimed at small business ownersBenefits Competitive Base Salary Range of $74,600‑$119,700 (salary based on location, skill, experience)Annual Incentive Compensation Eligibility – up to 10% annuallyHealth Insurance – comprehensive medical, dental, and employer‑paid vision plans through UnitedHealthcare (UHC), with various coverage levels and additional perks such as Calm App and UHC rewardsFlexible Spending Account – pre‑tax dollars for qualified medical, dental, vision, pharmacy or dependent care expensesLifestyle Spending Account – post‑tax employer‑sponsored benefits for well‑being activitiesCompany‑paid Insurance – basic short‑term and long‑term disability and vision insurance at no employee costVoluntary Insurance – supplemental life and enhanced disability coverage through Mutual of Omaha and Colonial Accident & Hospitalization insurancePaid Maternity and Parental Leave – beyond state mandates, company paid leaveCommuter Benefits – pre‑tax benefits for parking and commuter expensesLifeBalance Program – membership with discounts on outdoor activities, arts, health, and fitness; includes pet and car insurance discounts, Financial services such as LegalShield, and relaxation toolsPlum Benefits Discount Program – exclusive discounts on shows, travel, car rentals, and moreTuition Reimbursement – up to $5,000 annually, plus conference and career development support through the LSA planTravel Reimbursement – for all work‑related travelPaid Time Off and Sick TimeRetirement Benefits – 401K plan managed through Fidelity, with a 25% company match up to 6% of salaryConsideration will be given to qualified remote candidates residing in states where Kapitus and/or one of its subsidiaries has an established physical presence.As set forth in Kapitus's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.#J-18808-Ljbffr