Digital Marketing Manager

Position: Digital Marketing Manager

Company Overview:

Growing Consumer Products Company in Newport. Rhode Island has a need for a Digital Marketing Manager. 

Job Overview:

We are seeking a highly skilled and experienced Digital Marketing Manager to join our team. The ideal candidate will have a strong background in digital marketing, with a proven track record of driving successful campaigns and generating leads. As the Digital Marketing Manager, you will be responsible for developing and executing our digital marketing strategy, managing our online presence, and driving traffic and conversions.

Key Responsibilities:

- Develop and implement digital marketing strategies to increase brand awareness, drive traffic, and generate leads

- Manage and optimize our website and social media channels to ensure a strong online presence

- Create and manage digital marketing campaigns across various channels, including email, social media, and search engine marketing

- Analyze data and metrics to track the success of campaigns and make data-driven decisions to improve performance

- Collaborate with cross-functional teams to develop and execute digital marketing initiatives

- Stay up-to-date with industry trends and best practices to continuously improve our digital marketing efforts

- Manage and allocate budgets for digital marketing activities

- Monitor and report on the performance of digital marketing campaigns to stakeholders

Qualifications:

- Minimum of 3-5 years of experience in digital marketing

- Proven track record of developing and executing successful digital marketing campaigns

- Strong knowledge of digital marketing channels, including SEO, SEM, social media, and email marketing

- Experience with web analytics and reporting tools, such as Google Analytics

- Excellent analytical skills and ability to make data-driven decisions

- Strong project management and organizational skills

- Excellent communication and interpersonal skills

- Ability to work independently and in a team environment