Digital & Communications Marketing Manager Position Overview A well-established organization in the construction and development industry is seeking a data-driven and creative Digital & Communications Marketing Manager to elevate brand presence and support continued business growth. This individual will lead digital marketing initiatives, public relations efforts, and internal and external communications strategies. The ideal candidate will have experience developing integrated marketing campaigns, driving lead generation, and building brand awareness within a B2B environment.Key Responsibilities Lead digital marketing campaigns across web, SEO, paid media, email marketing, and social media channels to increase brand visibility and generate qualified leadsManage digital advertising initiatives, including Google Ads, LinkedIn, and other online platforms, while optimizing campaign performance and ROITrack and report on key marketing metrics and website analytics to inform data-driven decision-makingOversee website management, content updates, user experience, and search engine optimization effortsSupport the development of proposals, presentations, customer communications, press releases, newsletters, award submissions, and case studiesDevelop and execute public relations strategies that enhance market visibility and strengthen industry presenceCoordinate the collection of project photography, video content, and marketing assetsEnsure brand consistency across digital platforms, marketing materials, and external communicationsUtilize CRM and marketing automation platforms to track leads, customer engagement, and marketing activitiesRepresent the organization at industry events, networking opportunities, and community functions as neededCollaborate with leadership on marketing initiatives designed to support business development and long-term growth objectivesQualifications Bachelor's degree in Marketing, Communications, Public Relations, or a related fieldMinimum of 3 years of B2B marketing experience, preferably within construction, AEC, manufacturing, commercial real estate, or related industriesStrong understanding of digital marketing strategies, SEO, paid media, social media, and content developmentExperience with CRM systems, marketing automation tools, Google Analytics, CMS platforms, Adobe Creative Suite, and Microsoft Office applicationsExcellent written, verbal, and presentation skillsStrong analytical and problem-solving abilities with a data-driven approach to marketingAbility to manage multiple priorities and collaborate effectively across departmentsFull-time position with standard business hours and occasional flexibility to support events and business initiativesLight physical requirements with reasonable accommodations available as neededOccasional attendance at community, networking, and industry functions may be requiredPerformance-based bonus opportunitiesComprehensive health, dental, and vision benefitsRetirement savings plan with company contributionProfessional development and career growth opportunitiesSkills MarketingAd ServingDigital MarketingDigital StrategyAdvertisingWordPressCommunicationFacebook MarketingGoogle Analytics#J-18808-Ljbffr