About Us<\/span><\/b>
<\/p>
PostcardMania is a
results -driven marketing company dedicated to helping small businesses grow
through effective marketing campaigns. We're proud to be one of Tampa Bay's Top
100 Workplaces, and as an Inc. 500 marketing powerhouse, we’ve built a team of 400
amazing people and continue to expand our impact. When entrepreneurs want to
see real results, they turn to us!<\/span>
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About the
Role<\/span><\/b>
<\/p>
We’re looking
for a strategic, hands -on SEM Manager<\/b> to join our internal
marketing team and drive growth for our three in -house brands
(PostcardMania, PCM Integrations and Rocket Print & Mail)<\/b>. This role
is not client -facing<\/b>. You’ll focus exclusively on building,
optimizing, and scaling paid and organic search and paid social programs that
support our company’s own marketing goals.<\/span>
<\/p>
If you enjoy
owning performance from strategy through execution, testing aggressively, and
using data to guide decisions, this role is for you.<\/span>
<\/p>
What You’ll
Do<\/span><\/b>
<\/p>
· <\/span><\/span><\/span>Own
and manage Search Engine Marketing<\/b> across our three internal
brands<\/span>
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· <\/span><\/span><\/span>Develop
and execute SEO strategies<\/b> to improve rankings, traffic, and
conversion rates<\/span>
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· <\/span><\/span><\/span>Plan,
launch, and optimize PPC campaigns<\/b> across Google Ads,
Microsoft Ads, and related platforms<\/span>
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· <\/span><\/span><\/span>Manage
and scale paid social advertising<\/b> across platforms such as
Meta, TikTok, LinkedIn and others as needed<\/span>
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· <\/span><\/span><\/span>Conduct
keyword research, competitive analysis, and ongoing performance optimization<\/span>
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· <\/span><\/span><\/span>Collaborate
with internal teams (content, design, web, analytics) to align messaging and
landing pages<\/span>
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· <\/span><\/span><\/span>Monitor
budgets, bids, and pacing to maximize ROI<\/span>
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· <\/span><\/span><\/span>Track,
analyze, and report on performance using analytics tools and dashboards<\/span>
<\/p>
· <\/span><\/span><\/span>Stay
current on platform updates, algorithm changes, and best practices<\/span>
<\/p>
<\/span><\/b>
<\/p>
What We’re
Looking For<\/span><\/b>
<\/p>
· <\/span><\/span><\/span>3+
years of experience in SEM, SEO, and paid media management<\/b><\/span>
<\/p>
· <\/span><\/span><\/span>Proven
success managing PPC and paid social campaigns<\/b> with measurable
results<\/span>
<\/p>
· <\/span><\/span><\/span>Strong
understanding of SEO best practices, technical SEO, and content optimization<\/span>
<\/p>
· <\/span><\/span><\/span>Experience
with tools such as Google Ads, Google Analytics, Search Console, Meta Ads
Manager, and SEO platforms (SEMrush, Ahrefs, or similar)<\/span>
<\/p>
· <\/span><\/span><\/span>Analytical
mindset with the ability to translate data into action<\/span>
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· <\/span><\/span><\/span>Comfortable
managing multiple brands simultaneously<\/span>
<\/p>
· <\/span><\/span><\/span>Self -starter
who thrives in a fast -paced marketing environment<\/span>
<\/p>
Nice to
Have<\/span><\/b>
<\/p>
· <\/span><\/span><\/span>Experience
marketing B2B services or SaaS<\/span>
<\/p>
· <\/span><\/span><\/span>Familiarity
with conversion rate optimization (CRO) and landing page testing<\/span>
<\/p>
· <\/span><\/span><\/span>Agency
or in -house marketing experience (or both)<\/span>
<\/p>
Why You’ll
Love This Role<\/span><\/b>
<\/p>
· <\/span><\/span><\/span>No
client management<\/span><\/b> - focus
100% on our own brands<\/span>
<\/p>
· <\/span><\/span><\/span>Opportunity
to directly impact company growth and revenue<\/span>
<\/p>
· <\/span><\/span><\/span>Freedom
to test, iterate, and scale what works<\/span>
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· <\/span><\/span><\/span>Collaborative,
creative marketing team<\/span>
<\/p>
· <\/span><\/span><\/span>Competitive
salary and benefits<\/span>
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