At LALA U.S., we are building brands at the intersection of culture, quality, and growth. As we scale our marketing and commercial capabilities, strong operational execution is essential to turning strategy into results. This role sits at the core of that effort, ensuring our plans are well coordinated, efficiently executed, and grounded in clear performance visibility.
You will play a central role in enabling the broader marketing and activation team, driving digital execution, campaign coordination, and financial governance across initiatives. In a fast-paced, entrepreneurial environment, your work will help bring structure, discipline, and clarity to how we operate, ensuring our brands show up consistently and our investments deliver impact.
The Digital Marketing Operations & Activation Specialist is the operational backbone of the Commercial Activation & Engagement team. This role supports the Integrated Marketing Manager, both Shopper Marketing Associate Managers, and Brand Managers by driving campaign coordination, digital execution, financial governance, and performance reporting across the team.
This role is responsible for financial governance across Shopper and Marketing investments, coordinates social and owned digital platform execution, and provides operational planning and execution logistics support for campaigns, activations, and agency workflows.
The Specialist serves as the central point of coordination for budget pacing, creative asset management, and integrated marketing and shopper calendar alignment.
The ideal candidate is highly organized, detail?oriented, comfortable with numbers and systems, and excited to sit at the intersection of executing marketing, digital, and operational plans.
Key Responsibilities
Financial Governance & Marketing Operations
Manage invoices, POs, accruals, agency contracts, and monthly reconciliations with Finance
Track budget pacing across Shopper Marketing and Creative & Media and provide visibility into spend vs. plan
Maintain integrated marketing calendar across brand, shopper, and digital programs
Coordinate demo logistics and collateral distribution
Maintain creative asset library and approval workflows
Digital & Social Execution
Maintain brand website, social, and digital asset consistency
Support omnichannel campaigns through paid social and retailer digital media integration
Coordinate social and owned digital platform execution
Performance Reporting & Insights
Monitor digital shelf analytics and track retail media KPIs in partnership with agencies and Insights
Coordinate campaign trafficking and reporting cadence
Consolidate campaign KPI reports, dashboards, and support executive?ready summaries
Provide performance insights to Brand and Activation leadership
Experience / Qualifications
24 years of experience in marketing operations, digital marketing, campaign coordination, project management, or a related function
Experience managing budgets, POs, invoices, and financial reconciliation (ideally in partnership with a Finance team)
Hands?on experience with social media platforms, website content management, and creative asset workflows
Familiarity with digital shelf analytics, retail media reporting, and paid social reporting preferred
Experience working with agencies on campaign trafficking and reporting preferred
Bilingual (English/Spanish) preferred
Skills & Attributes
Exceptional organizational skills and attention to detail
Strong analytical skills with comfort in Excel, dashboards, and financial tracking
Ability to manage multiple workstreams and stakeholders simultaneously
Strong written and verbal communication skills
Proactive, entrepreneurial spirit, solutions?oriented mindset with a bias for action
Comfortable with dynamic environments and navigating uncertainty, able to bring structure to unstructured workflows
Education
Bachelor's degree required
Working Conditions
Hybrid role based in Dallas, TX (TuesdayWednesdayThursday in office)
Regular office environment; ability to lift up to 10 pounds
Travel 010% of the time based on business needs