Winter Park Recruiting is a leading recruitment agency focused on connecting exceptional talent with companies that value growth, integrity, and a thriving work environment. We specialize in placing high quality candidates across various industries, helping organizations build high-performing teams. We believe in personalized, strategic recruitment solutions that align with our clients' unique needs and cultures.
We are currently looking for a Digital Marketing Operations Assistant in the Orlando, FL area. This is a hybrid role, with 4 days in office and 1 day remote.
JOB SUMMARY:
We are currently seeking a detail-oriented Digital Marketing Operations Associate to support rental e-commerce and digital marketing operations across its rental resort portfolio. The role supports website content, quality assurance and user acceptance testing, business listings, online reputation management, search marketing, email marketing, property onboarding, and performance reporting.
This contract position works with Rental E-Commerce, Yield Management, Hotel Marketing, Resort Operations, Creative Services, Legal, external vendors, and property leadership to keep customer-facing digital content accurate, functional, current, and aligned with business requirements.
ROLES AND RESPONSIBILITIES:
Digital Platforms, Website Content, and Quality Assurance
- Conduct quality assurance (QA) and user acceptance testing (UAT) for digital placements for promotional offers and related booking paths.
- Review promotional offer content, links, rates, , property information, and digital assets for accuracy, consistency, and functionality.
- Support content updates within vendor platforms, including page copy, metadata, imagery, and promotional content.
- Document defects, coordinate corrections with internal teams and vendors, retest completed work, and maintain testing records.
- Support onboarding and activation activities for hotels and resorts joining the managed by resort portfolio.
Business Listings, Local Search, and Reputation Management - Create, claim, verify, maintain, and update business listings across Google Business Profiles, TripAdvisor, Bing Places for Business, Yext, and other publisher platforms.
- Maintain accuracy of property names, descriptions, categories, amenities, photography, operating details, website links, and promotional content across digital listings.
- Coordinate listing ownership, access, verification, publisher distribution, and content corrections with resort property teams, vendors, and platform providers.
- Administer property participation in TripAdvisor Business Advantage, including offers, promotional content, property features, and listing maintenance.
- Monitor guest review activity and maintain access and permissions for General Managers, Front Office Managers, and designated resort associates who respond to reviews.
- Support onboarding and training of property personnel using review response and reputation management platforms.
- Produce recurring reporting on guest reviews, ratings trends, response activity, listing health, and property-level performance.
Search Marketing, Analytics, and Reporting - Support the execution, monitoring, and optimization of Google paid search campaigns.
- Assist with search engine optimization (SEO), including content updates, metadata management, technical review support, and search visibility enhancements.
- Generate and distribute recurring performance reports using available analytics, reporting, and reservation technology platforms.
- Analyze operational and digital performance data, identify issues requiring follow-up, and maintain recurring reporting templates.
Email Marketing and Campaign Coordination - Assist with the execution of email marketing campaigns supporting hotel and resort initiatives, including preparation work required for digital marketing placements.
- Create and manage Workfront requests and coordinate campaign deliverables with Creative Services and supporting departments.
- Review campaign assets, links, content, audiences, and promotional offers for accuracy before deployment.
- Maintain campaign documentation, schedules, approvals, status updates, and implementation trackers.
Project Coordination and Operational Support - Coordinate multiple digital marketing workstreams and property-level requests while maintaining accuracy and meeting deadlines.
- Partner with cross-functional stakeholders and external vendors to resolve issues and complete assigned work.
- Maintain organized documentation of digital assets, business listing records, reporting templates, QA processes, access records, and project status.
- Provide clear follow-up, escalate risks or dependencies, and communicate status to project stakeholders.
- Experience with CMS platforms, guest review response platforms, online reputation management, and user access administration.
- Experience with Google Analytics, Looker Studio, Amadeus iHotelier / TravelClick, property management systems (PMS), central reservation systems (CRS), or comparable platforms.
- Experience supporting email marketing workflows and Workfront or a similar project management platform.
- Strong proficiency with Microsoft Excel, PowerPoint, Outlook, and Teams.
REQUIRED SKILLS: - One to two years of relevant experience in hospitality, digital marketing, e-commerce, reservations, front desk operations, or a related field.
- Strong attention to detail and commitment to content, data, and execution accuracy.
- Strong organizational, project coordination, documentation, and follow-up skills.
- Ability to manage multiple priorities and deadlines in a fast-paced hybrid environment.
- Ability to conduct structured testing, document issues clearly, and validate completed corrections.
- Strong written and verbal communication skills with a professional, service-oriented approach.
- Ability to work independently and collaborate effectively across departments, property teams, and external partners.
- Ability to analyze operational data and produce accurate recurring performance reports.
- Strong problem-solving skills and ability to maintain platform governance and access standards.
PREFERRED SKILLS: - Hospitality, hotel management, resort operations, travel and tourism, resort marketing, or vacation ownership / timeshare.
- Experience supporting a multi-property hotel or resort portfolio is preferred.
- Hands-on experience with Google Ads and paid search campaign management.
- Familiarity with SEO best practices and tools such as Screaming Frog SEO Spider or comparable auditing platforms.
- Experience with Google Business Profiles, TripAdvisor Business Advantage, Yext, Bing Places for Business, or similar local search and digital presence platforms.
IDEAL CANDIDATE:
The ideal candidate combines hospitality knowledge with hands-on digital marketing operations experience. They understand how website content, booking functionality, business listings, guest reviews, search visibility, analytics, and promotional execution affect the customer journey. They are organized, precise, comfortable coordinating across multiple teams, and capable of moving assignments from intake through validation and completion.
Winter Park Recruiting is an Equal Opportunity Employer. We welcome all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.