Digital Marketing Program Manager

Do it Best

Fort Wayne, IN

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JOB DETAILS

SKILLS

Advertising, Analysis Skills, Audience Development, Best Practices, Brand Strategy, Budget Management, Business Skills, Campaigns, Channel Marketing, Channel Strategies, Communication Skills, Content Development, Continuous Improvement, Cross-Functional, Detail Oriented, Digital Media, Entrepreneurship, Funding, Healthcare Reimbursement, Marketing, Marketing Strategy, Merchandising, Multimedia, Onboarding, Online Marketing, Organizational Skills, Outbound Marketing, Performance Metrics, Performance Tuning/Optimization, Philosophy, Presentation/Verbal Skills, Pricing, Process Improvement, Profit & Loss, Project/Program Management, Reporting Dashboards, Retail, Retail Channel, Retail Management, Return on Investment (ROI), Revenue Growth, Sales Support, Search Engine Marketing (SEM), Social Media, Supplier Relationship Management (SRM), Time Management, Trend Analysis, Vendor/Supplier Relations, Willing to Travel, eCommerce (B2X) Marketing

LOCATION

Fort Wayne, IN

POSTED

1 day ago

Digital Marketing Program Manager
Location: Fort Wayne, IN
Level: Salaried
Division / Department: Marketing & Ecommerce / Marketing Programs
Reports to: Director of Marketing Programs
Travel: Up to 25%

About the Role:
The Digital Marketing Program Manager will be a key leader within our Marketing organization, responsible for developing and scaling a profitable, agency-style digital marketing program for Do it Best Group retailers. This role will create and manage a comprehensive, fee-based digital marketing offering that enables retailers to effectively execute lower-funnel and brand-building strategies across digital channels.

This individual will combine strategic vision, hands-on digital expertise, and strong business acumen to build a program that drives measurable ROI for retailers while contributing to company revenue growth. The role requires deep knowledge of paid digital media, social media (paid and organic), content development, and digital analytics.

Responsibilities include:

Lead the strategy, development, and execution of a scalable, revenue-generating digital marketing program for retailers
Build and manage a retail-facing "agency-style" offering including services, pricing, packaging, and go-to-market approach
Establish program KPIs, measurement frameworks, and ROI tracking at the retailer level
Own program P&L to ensure profitability and sustainable growth
Develop and execute lower-funnel paid media strategies (e.g., Google Shopping, paid search, performance media)
Lead paid and organic social media strategy, including campaign development, audience targeting, and performance optimization
Oversee content strategy and development across digital channels to support retailer campaigns and brand consistency
Partner with analytics teams to define reporting, dashboards, and actionable insights for retailers and internal stakeholders
Collaborate cross-functionally with marketing, ecommerce, merchandising, and field teams to ensure program alignment and adoption
Manage vendor and platform relationships (media partners, tech platforms, agencies as needed)
Lead go-to-market execution, including retailer onboarding, training, and ongoing support
Drive continuous improvement through testing, optimization, and innovation in digital marketing tactics
Stay current on digital marketing trends, tools, and best practices to evolve program capabilities

Education and Experience:
Minimum

Bachelor's degree in Marketing, Advertising, Communications, or a related field; equivalent professional experience considered
7+ years of digital marketing experience
Proven experience building, scaling, or managing marketing programs, including fee-based or agency-style offerings, ideally within a retail, agency, or multi-location environment
Demonstrated experience developing organic social media strategies and content, aligned to brand and business goals

Desired

Experience managing marketing budgets and demonstrating measurable ROI
Experience operating within a multi-brand organization
Experience in retail, franchise, or co-op marketing environments

Skills and Abilities:

Strong strategic and entrepreneurial mindset, with the ability to translate vision and insights into profitable, scalable, executable marketing programs
Deep understanding of digital marketing channels and performance drivers
Highly analytical mindset with the ability to interpret data, identify trends, and drive informed business decisions
Excellent project management and organizational skills
Excellent communication and presentation skills, able to convey complex ideas to diverse stakeholders
Detail-oriented with strong time management and execution discipline
Ability to influence and collaborate effectively with cross-functional internal teams and external partners or agencies
Hands-on expertise with paid media platforms, including Google Ads, Google Shopping, Meta, and similar channels
Familiarity with ecommerce and omnichannel marketing strategies

Benefits available to you:

Full insurance benefits package including Medical, Dental, & Vision
Paid time off to foster work/life balance
Profit sharing
Bonus Pay opportunities
Retirement funding opportunities
Education reimbursement
Health club reimbursement
Career advancement opportunities

About Do it Best Group
Headquartered in Fort Wayne, IN, the Do it Best Group is the world's largest hardware, lumber, and building materials buying cooperative in the home improvement industry. With nearly $6 billion in annual sales, we support thousands of independently owned locations across the United States and in more than 60 countries worldwide. Partners in the company have the flexibility to operate under the Do it Best, True Value, or their own local store identities, offering a diverse range of branding options to best serve their communities.

Culture:
Each team member is valued as an individual - with their intrinsic value at the forefront. We prioritize your career growth through one-on-one training, conferences, tuition assistance, mentoring, and more. We encourage authentic relationships by hosting social events and fostering a culture where lasting friendships are made. In fact, the three most valued aspects of being a part of the Do it Best team are the culture, the compensation, and the level of fulfillment that each team member experiences from their role.

Our Philosophy: Serving others as we would like to be served
Our Mission: Making the best even better
Our Goal: Helping members grow and achieve their dreams

Please note that for this role, relocation assistance is not available. Candidates should be willing and able to work in Fort Wayne, IN without the need for relocation support. We encourage local candidates or those already planning to move to the area to apply.

About the Company

Do it Best

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