Digital Marketing Specialist, Affiliate

This is a HYBRID role, with a weekly in-person requirement in Framingham, MA.

Role Description

As theAffiliate Digital Marketing Specialist, you will support the strategy, execution, optimization, and reporting ofAffiliatemarketing programs acrossour.combrands. Working closely with internal teams, agency partners, publishers, and creators, you will help drive customer acquisition, engagement, traffic, and revenue while identifying opportunities to improve performance and grow the channel.

Key Responsibilities 

• Build Media and Digital Expertise

• Serve asanAffiliateexpert, providing support on program development, structure,maintenance,and key reporting metrics.

• MonitorAffiliate channel trends andthecompetitive landscape to identify optimization opportunities andcost per acquisitionstrategies that drive campaign performance and growth.

• Share insights, best practices and recommendations with internal teams through ongoingknowledge sharing and education.

• Collaboration and Relationships

• Workcollaborativelywith internal and external partners to ensure programs are executed flawlessly and drive results.

• Establish relationships and collaborate effectively acrossinternal stakeholder teams(DigitalPlanning,Brand Marketing,Measurement, Creative,Site Experience/Merch Planning)to deliverhigh-quality work.

• Collaborate with In-House buying team (paid search, paid social, online video) on cross-channel strategy and execution.

• Establish strong working relationships withAffiliateagency partners, publishers, and creator partners.

• Drive Results (Plan, Execute, Measure) 

• Support the Affiliate Marketing Manager and team with strategy development, planning, execution, optimization, and measurement of theAffiliatechannel.

• Act asanAffiliatechannel best practice advisor, proactively identifying opportunities and providingPOVs andrecommendationsto optimize channel performance.

• Lead the development ofthe promotional offerand e-blast content scheduleandnewsletters, and supportlarger strategies and seasonal project plans. 

• Support theday-to-dayprogram execution,including content development,optimizations, creative/assetneeds, andinvoice and budget management. 

• Develop creative briefs,communicate creative specificationsanddeadlines, and delivercreative assetguidelines andtraffickinginformationtoBrand Marketing and Creative teams.

• Analyze program performance across publisher, promotional, content, and creator segments to identify growth opportunities.

• Develop andmaintainrecurring performance reporting and dashboards highlighting KPIs, trends, insights, and optimization recommendations,whilesupportingattribution and broadermeasurementefforts.

What We're Looking For:

• 1-3years ofexperience inAffiliatemarketing, digital marketing, media, eCommerce or performance marketing

• Affiliatechannel executionexperienceispreferred

• Related experience with a media agency, vendor or client-side media/marketing 

• General knowledge of media planning(digital eCommercechannelsisa plus)

• Experience working withdigital analyticsand reportingplatforms(e.g.,Adobe Analytics)

• Team player who is collaborativeandan effective communicator

• Ability to interpret and analyze data and present it to a variety of stakeholders

• Results driven, detail oriented, and self-motivated

• Excellent project management skills

• Experience with Microsoft Office suite is required, particularly Excel

• Knowledge or familiarity withthesocial influencer marketing landscapeisa plus

• Experienceexecuting and measuring various forms of digital mediaisa plus

• Retail experienceisa plus

• Bachelor’sdegree inmarketing,advertising,communications or related field