Digital Marketing Specialist

LanceSoft Inc

Birmingham, AL

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JOB DETAILS

SALARY

$22–$24 Per Hour

SKILLS

A/B Testing, Advertising, Algorithms, Analysis Skills, Best Practices, Blog, Brand Marketing (Branding), Brand Strategy, Budget Management, Budgeting, Campaigns, Communication Skills, Competitive Analysis/Strategy, Competitive Research, Content Development, Content Structure, Contract Research Organization (CRO), Custom Media, Customer Relations, Customer/Consumer Behavior, Data Analysis, Digital Certificates, Email Marketing, Email Promotions, Email Software, Emerging Technology, Google Analytics, Industry/Trade Analysis, Internet Privacy, Maintain Compliance, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Communications, Marketing Plan, Marketing Software, Marketing Strategy, Multiplatform/Cross-Platform, Newsletter, Online Advertising, Online Communities, Online Marketing, Pay-Per-Click Advertising, Performance Analysis, Performance Management, Presentation/Verbal Skills, Process Development, Project/Program Management, Promotional Programs, Regulatory Compliance, Return on Investment (ROI), Search Engine Optimization (SEO), Search Engines, Search Ranking, Social Media, Social Media Marketing, Technical Leadership, Time Management, Trend Analysis, User Interface/Experience (UI/UX), Web Analytics, Website Conversion, Writing Skills

LOCATION

Birmingham, AL

POSTED

3 days ago

Pay rate: $24/hr

Title: Digital Marketing Specialist
Location: Birmingham, AL
Duration: 2 months

Enter Job Description

A Digital Marketing Specialist is a professional responsible for planning, executing, and managing digital marketing campaigns and strategies to promote a company's products, services, or brand online. They use various digital channels and tactics to reach target audiences, increase brand visibility, and drive online engagement and conversions. Responsibilities: Digital Strategy: Develop and implement comprehensive digital marketing strategies that align with business objectives, target audience profiles, and budget constraints. Search Engine Optimization (SEO): Optimize website content, structure, and performance to improve organic search rankings and increase visibility on search engines. Online Advertising: Plan, create, and manage online advertising campaigns, including pay-per-click (PPC) advertising, display ads, and social media advertising. Content Marketing: Create, curate, and promote high-quality and engaging digital content across various platforms, including blogs, articles, videos, infographics, and social media posts. Social Media Management: Manage and maintain social media accounts, including content creation, scheduling, and engagement with the online community to build brand awareness and customer relationships. Email Marketing: Plan and execute email marketing campaigns, including newsletters, drip campaigns, and promotional emails, while adhering to best practices. Analytics and Reporting: Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics and social media analytics platforms. Provide insights and recommendations for optimization. Conversion Rate Optimization (CRO): Identify opportunities to improve website user experience and conversion rates through A/B testing, user behavior analysis, and landing page optimization. Marketing Automation: Implement and manage marketing automation tools to streamline processes, segment audiences, and nurture leads. Competitor Analysis: Research and analyze competitors' digital marketing strategies and industry trends to identify opportunities and threats. Budget Management: Allocate and manage the digital marketing budget effectively to maximize return on investment (ROI) and achieve campaign goals. Adherence to Regulations: Ensure compliance with digital marketing regulations and best practices, including data privacy and online advertising standards. Stay Current: Stay updated on digital marketing trends, emerging technologies, and industry changes to adapt strategies accordingly. Qualifications: Education: A bachelor's degree in marketing, digital marketing, business, or a related field is typically preferred. Digital Marketing Experience: Proven experience in digital marketing, including managing online advertising campaigns, SEO, content marketing, and social media. Digital Tools: Proficiency in digital marketing tools and platforms, such as Google Ads, Google Analytics, SEO tools, email marketing software, and social media management tools. Content Creation: Strong content creation and writing skills for various digital channels. Data Analysis: Ability to analyze data, extract insights, and make data-driven decisions. Creativity: A creative mindset to develop innovative and engaging digital marketing campaigns. Communication: Strong written and verbal communication skills for creating compelling content and effective communication with team members and stakeholders. Adaptability: Ability to adapt to changing digital marketing trends, algorithms, and technologies. Project Management: Effective project management skills to meet deadlines and manage multiple campaigns and initiatives simultaneously. Certifications: Relevant digital marketing certifications, such as Google Ads or HubSpot certifications, can be beneficial.

About the Company

LanceSoft Inc

We are a $125 Million, NMSDC-certified Minority & Woman owned Workforce Solutions Company headquartered in the DC metro area with presence across US with global presence - Canada, Mexico, India, UK, Malaysia, Indonasia, Hongkong, Singapore, UAE. We are specialized in providing Workforce Solutions, SOW project delivery, Engineering Solutions, Creative Services. We currently support 100+ Fortune companies globally and across multiple industry segments. We are currently supporting several massive programs across industry segment nationally/globally (Intel, Ally, AMD, QUALCOMM, Morgan Stanley, Kraft/ Mondelez, MNP, Amdocs, Dell, SanDisk, Medtronic, Becton Dickinson, GE, Lockheed Martin, UTC, L-3 Communications, Caterpillar, BMW, Mercedes Benz, National Grid, Dominion, Energy Future Holdings, PSEG, 3M, Fidelity, Aetna, Humana, Johnson & Johnson, Pfizer, Merck etc).

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender, identity, national origin, disability, or protected veteran status.

COMPANY SIZE

2,000 to 2,499 employees

INDUSTRY

Staffing/Employment Agencies

FOUNDED

2000

WEBSITE

http://www.lancesoft.com/

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