Job Summary Drive new customer growth through paid media, SEO, and conversion optimization. Manage campaigns, measure performance, and implement strategies for real growth.Job Title: Digital Marketing SpecialistLocation: Boise, ID (On-site or Remote)Type: Full-time, Employee-owned companyKey Responsibilities Plan, launch, and optimize paid search, paid social, and programmatic campaigns.Manage SEO initiatives (keyword research, on-page optimization, technical SEO).Conduct A/B and multivariate testing for ads and landing pages to improve conversion rates.Track, analyze, and report campaign performance (ROAS, CPA, etc.).Collaborate with Brand & Communications on creative assets and messaging.Integrate AI tools into campaign workflows (ad creative generation, predictive analytics, bid optimization).Required Skills & Expertise 3+ years in digital marketing role.Proficiency with Google Ads, Meta Ads Manager, WordPress, and other platforms.Strong understanding of SEO best practices.Experience with Google Analytics 4, Tag Manager, and reporting tools.Data-driven mindset with conversion rate optimization (CRO) experience.Ability to communicate insights and recommend next steps.Success Metrics Increase qualified customer acquisition at target ROAS/CPA.Improved website conversion rates through testing and CRO.Consistent delivery of actionable performance insights.Benefits & Perks Medical, Dental, and Vision coverage.Paid time-off, paid vacation, and paid holidays.Two weeks of remote work annually (after one year).Monthly in-office luncheons and fully stocked breakroom.Access to Audible library.Employee Stock Ownership Plan (ESOP).#J-18808-Ljbffr