Wilcox is seeking a Digital Marketing Specialist to build and manage marketing systems that support lead engagement, customer retention, and distributor communication. This role plays a critical function in augmenting the company's existing sales, creative and media efforts by supporting and introducing structured marketing programs across email, social media, and partner channels. The Digital Marketing Specialist will help transform individual marketing activities into scalable, measurable engagement systems that strengthen customer relationships and support revenue growth.Working closely with Sales and Creative, this individual will translate product positioning, field insights, and company milestones into targeted digital campaigns, consistent communications, and enhanced brand presence across key audiences.ESSENTIAL DUTIES & RESPONSIBILITIESEmail Marketing & Lifecycle ManagementDevelop and manage email marketing programs across the customer lifecycle:- Lead nurturing (new inquiries and inbound leads)- Customer onboarding and retention- Re-engagement campaignsBuild and maintain audience segmentation (military, law enforcement, commercial, distributors)Create automated workflows aligned with sales goals and customer behaviorMonitor, analyze, and optimize performance (open rates, CTR, engagement, conversions)Social Media Strategy & EngagementSupport and augment existing social media strategy with a focus on engagement and relationship-buildingActively engage with distributor, partner, and end-user content to strengthen digital relationshipsIdentify opportunities to amplify real-world product usage, field applications, and partner activityCollaborate with Creative to ensure alignment with brand voice, visual standards, and messagingHelp evolve social media into a two-way communication channel that reinforces credibility and trust within core marketsCompany Communications & Press SupportTrack company milestones, product developments, contract wins, and key announcementsTranslate internal updates into structured external communicationsDevelop and maintain a press release cadence and editorial calendarDraft and coordinate press releases in collaboration with internal stakeholdersEnsure consistent messaging across press, email, and social channelsQUALIFICATIONS & REQUIREMENTSEducation & Experience:Bachelor's degree in Communications, Marketing, or a related field; or equivalent combination of education and experience.3–6 years of experience in digital marketing, preferably in B2B or product-driven industriesVeteran and service members are encouraged to apply, equivalent military experience will be considered.Required Skills/Abilities:Hands‑on experience with email marketing and automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, Klaviyo)Experience with audience segmentation and lifecycle marketing workflowsStrong written communication and organizational skillsAbility to manage multiple projects and priorities in a collaborative environmentBasic proficiency in photo, graphic and video editing tools for content creation and content repurposing (e.g., Adobe Creative Suite, Canva, or similar)Preferred Skills/Abilities:Experience supporting or engaging distributor or partner networksFamiliarity with CRM systems and sales collaborationExperience in technical, regulated, or defense‑adjacent industriesWilcox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state or local laws.Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.#J-18808-Ljbffr